Walk-in || Business Development Executive

About us:

Befree is a globally trusted provider of accounting and finance offshoring solutions. We blend industry expertise with technology and automation to deliver customised, scalable support for businesses worldwide. Headquartered in Gandhinagar, with clients across Australia, the UK, the US, we help practices and businesses enhance efficiency, productivity, and continuity through skilled and certified professionals delivering world-class services. Our delivery centres across 10 cities in India serve as the backbone of our global service delivery network.

Role: Business Development Executive

Drive new business growth across the AUS through outbound prospecting, personalized outreach, appointment generation, lead qualification and sales pipeline development. High performers will have the opportunity to progressively take ownership of the end-to-end sales cycle.

Responsibilities:

Cold Calling & Outbound Prospecting

• Execute structured B2B cold calling and outbound campaigns across the AUS.
• Engage business owners, CFOs, Finance Directors, Accountancy Practice Owners, Partners and senior decision-makers.
• Research prospects before outreach; deliver relevant, value-led conversations and handle objections confidently.
• Identify buying signals, generate qualified appointments and maintain disciplined follow-up.
• Tailored Business Email Outreach
• Create personalized, research-driven business emails based on company profile, industry and business requirements.
• Develop structured outreach and follow-up sequences across introduction, value proposition, meeting request and re-engagement. Coordinate email, calling and LinkedIn activity as a multi-touch prospecting strategy.
• Continuously improve messaging using response and conversion data.

Appointment Setting

• Generate qualified appointments with B2B prospects and relevant decision-makers.
• Conduct preliminary qualification before scheduling meetings.
• Ensure requirements, meeting notes and next steps are accurately captured.
• Focus on quality and conversion of appointments rather than meeting volume alone. Lead Generation & Qualification
• Build targeted AUS prospect lists using LinkedIn Sales Navigator, ZoomInfo, Apollo, ACCA directories, Clay, Trumpet, Rocks and other relevant platforms.
• Research, validate, enrich and segment accounts and decision-makers. Qualify prospects on need, fit, authority, timing, potential value and engagement.
• Progress prospects through: Lead Engaged Prospect Qualified Lead Opportunity Hot Opportunity. CRM Management
• Keep lead stages, next actions and opportunity status current.

Sales Funnel & Pipeline Building

• Maintain accurate records of calls, emails, meetings, qualification and follow-ups.
• Maintain strong CRM discipline and provide reliable activity and pipeline reporting.
• Build and continuously strengthen the UK sales pipeline.
• Manage progression through: Prospecting Conversation Qualification Meeting Opportunity Proposal Negotiation Closure.
• Identify pipeline gaps and proactively improve conversion at every stage.