Walk-in || Business Development Executive

Key Roles & Responsibilities

1. Lead Management & Counselling

• Respond promptly to all assigned enquiries (calls, walk-ins, digital leads) and maintain first-contact within the defined response time.
• Understand each students academic background, interests and career goals, and counsel them on the most suitable programme.
• Provide accurate information on courses, curriculum, fees, accreditations, placements and the campus model.

2. Admissions Conversion

• Convert qualified leads into confirmed admissions by guiding students and parents through the decision and application process.
• Conduct counselling sessions and campus visits, and follow up consistently until admission closure.
• Achieve monthly and seasonal admission targets set by the Team Leader.

3. Follow-up & Pipeline Management

• Maintain a structured follow-up schedule for every active lead; nurture undecided prospects with timely, value-adding touchpoints.
• Keep the sales pipeline updated and prioritise leads by readiness and fit.

4. Parent & Student Engagement

• Build trust with parents by addressing concerns around career outcomes, fees, and the value of the programme.
• Represent the campus professionally at counselling sessions, campus tours, education fairs, and school outreach events.

5. CRM, Data & Reporting

• Accurately record every interaction, lead status and outcome in the CRM system.
• Submit daily and weekly activity and conversion reports to the Team Leader.

6. Coordination & Quality

• Coordinate with the marketing, academic and admin teams to ensure a smooth admission experience.
• Ensure only accurate, ethical information is shared; safeguard the campus’s reputation and the quality of admissions (students who join and stay).