Walk-in || Business Development Executive
Mateshwarii Infertility Solution · Kolkata · onsite · Posted 51d ago
Undisclosed0–2 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Role & responsibilities
1. Social Media Management
- Manage Instagram, Facebook, YouTube, LinkedIn, etc.
- Create and post educational content about IVF, fertility, infertility, IUI, egg freezing, and related services.
- Plan monthly content calendars.
- Create reels, posts, stories, and awareness campaigns.
- Coordinate with doctors and embryologists for educational content.
2. Lead Generation
- Generate potential patient inquiries through digital campaigns.
- Run and monitor Google Ads and social media ads.
- Target relevant locations and audiences.
- Track cost per lead and lead quality.
- Work with the counseling/calling team to improve lead conversion.
3. Lead Management & Follow-Up Coordination
- Ensure digital leads are properly recorded in the CRM or lead management system.
- Coordinate with the calling and counseling team.
- Track lead status from inquiry to consultation and treatment.
- Identify reasons for lost or unconverted leads.
4. Campaign Planning
Plan campaigns for:
- IVF and fertility awareness
- Free or paid consultations
- Fertility check-up programs
- Seminars and awareness camps
- Special location-based campaigns
5. Performance Analysis & Reporting
Prepare regular reports on:
- Number of leads generated
- Source of leads
- Cost per lead
- Website traffic
- Social media growth and engagement
- Appointment bookings
- Lead-to-consultation conversion
Preferred candidate profile
Perks and benefits
Sourced from naukri
Skills
lead managementSales SupportBusiness DevelopmentCommunication SkillsSalescold callingclient relationshipTele / Inside Sales