Walk-in || Brand Manager

Roles and Responsibilities

We are looking for a strategic, proactive and business-oriented Brand Manager to take ownership of the growth and development of our jewellery brand.

The ideal candidate should be able to think beyond day-to-day marketing and identify new opportunities to strengthen the brand, increase awareness, improve customer engagement and drive sales.

Key Responsibilities

• Develop and execute brand and marketing strategies to drive overall business growth.
• Identify new opportunities for brand development, customer acquisition and sales growth.
• Plan and execute marketing campaigns across digital, social media, offline and retail channels.
• Develop initiatives around festivals, occasions, promotions and key jewellery-buying periods.
• Analyse customer behaviour, market trends and competitors to identify growth opportunities.
• Work closely with the sales team to improve leads, footfall, conversions and customer retention.
• Develop strategies to enhance brand awareness, positioning and customer recall.
• Track campaign and business performance and use data to improve marketing decisions.
• Explore collaborations, partnerships, events and other initiatives that can expand the brand's reach.
• Work closely with management and take ownership of strategic initiatives from ideation to execution.

Qualifications

• Bachelor's degree in Marketing, Business, Management or a related field.
• MBA/PGDM in Marketing will be preferred.
• 37 years of relevant experience in Brand Management, Marketing, Retail, Consumer Brands or Business Development.
• Experience in jewellery, luxury, fashion, lifestyle or retail will be an advantage.

The ideal candidate should be someone who can think strategically, execute effectively and directly contribute to taking the brand and business to the next level.