Walk-in || Brand Executive

Role & responsibilities

1. Influencer Identification & Research

• Conduct in-depth research to identify influencers aligned with brand briefs and target audiences.
• Analyze engagement metrics, audience demographics, and content quality.
• Track industry trends and emerging creators across platforms.

2. Talent Relationship Management

• Support communication with influencers via email, calls, and social media.
• Assist in nurturing long-term relationships with talent.
• Maintain updated talent databases and performance sheets.

3. Campaign Coordination

• Assist in planning and executing influencer marketing campaigns.
• Coordinate timelines, deliverables, and approvals between brands and talent.
• Ensure smooth execution from brief to live content.

4. Content & Brand Alignment

• Review content drafts to ensure alignment with brand guidelines.
• Support influencers with clarifications on campaign expectations and deliverables.
• Help maintain consistency in talent positioning and communication.

5. Performance Tracking & Reporting

• Monitor campaign performance metrics including reach, engagement, and conversions.
• Prepare post-campaign reports with actionable insights.
• Identify optimization opportunities for future campaigns.

6. Contracts & Documentation (Basic Level)

• Assist in reviewing influencer agreements for accuracy and clarity.
• Support documentation and compliance processes.

7. Industry Intelligence

• Stay updated on social media trends, algorithm changes, and platform updates.
• Share insights to improve influencer strategies and campaign effectiveness.

Preferred candidate profile

• Strong communication and coordination skills
• Understanding of social media platforms and creator ecosystems
• Organized, detail-oriented, and deadline-driven
• Interest in influencer marketing, PR, and talent management
• Basic Proficiency in Microsoft Office and basic reporting tools preferred

Perks and benefits