Walk-in || Assistant Manager - Digital Marketing

Digital Marketing Specialist Job Description

Job Description:

• Develop, launch, and manage paid digital campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising channels.
• Allocate and monitor advertising budgets to achieve business objectives while maximizing campaign efficiency and return on investment.
• Continuously analyze campaign data and optimize targeting, bidding strategies, creatives, and ad placements to improve key performance indicators.
• Research target audiences, industry trends, competitor activities, and relevant keywords to identify growth opportunities.
• Design and implement performance marketing strategies focused on lead generation, customer acquisition, and brand visibility.
• Collaborate with content, design, and marketing teams to create compelling ad creatives and high-performing campaign assets.
• Measure campaign effectiveness; prepare performance dashboards, and present actionable recommendations for continuous improvement.
• Conduct experiments, including A/B testing of creatives, audiences, and landing pages, to enhance campaign results.
• Keep abreast of emerging digital advertising trends, platform updates, and industry best practices to ensure campaigns remain competitive.

Key Skills:

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, or a related field.
• Experience in paid media management, preferably in a digital marketing agency, fintech, BFSI, or a similar industry.
• Working knowledge of Google Analytics, Google Tag Manager (GTM), conversion tracking, and campaign attribution.
• Strong analytical mindset with the ability to interpret performance metrics and make data-driven decisions.
• Excellent communication, organizational, and project management skills.
• Self-motivated, detail-oriented, and capable of handling multiple projects while meeting deadlines.