Walk-in || Adobe Journey Optimizer (AJO)
Tata Consultancy Services · Bengaluru · onsite · Posted 31d ago
About a minute. You'll make an account on the way through.
About this role
Role & responsibilities
Contribute to the end-to-end design and implementation of the Adobe-powered marketing ecosystem. • Enable customer identity resolution, audience segmentation, journey orchestration, and offer decisioning using AEP and associated modules. • Integrate AEP with external systems, data lakes, CRMs, and web/mobile platforms using APIs, batch data flows, and SDKs. • Design and execute data migration strategies from Salesforce Marketing Cloud to Adobe stack. • Develop custom Java-based microservices/integrations to bridge business processes and Martech stack. • Support quality assurance including automated test planning, functional testing, and platform validation for Adobe stack components. • Collaborate with business analysts and product owners to translate requirements into technical solutions. • Ensure adherence to privacy, compliance, and consent management requirements.
Preferred candidate profile
RTCDP (Real-Time CDP) • CJA (Customer Journey Analytics) • • AJO. (Adobe Journey Optimizer) • • ODE (Offer Decisioning Engine) • Deep understanding of XDM schema, identity stitching, data ingestion (batch/streaming), and source/destination connectors. • Proficiency in Java and REST APIs for system integrations. • Experience with Salesforce Marketing Cloud is a plus (for transition mapping). • Hands-on knowledge of Adobe Edge Network, Tags, Web/Mobile SDKs, and Event Forwarding. • Familiarity with data modeling, data governance, consent/privacy management. Experience in automated testing tools, test frameworks, and CI/CD pipelines. • Strong communication and collaborative skills in agile delivery environments
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