Walk-in || Admission Counsellor

Role & responsibilities

1. Admission Enquiries & Counselling

• Handle admission enquiries through phone calls, walk-ins, emails, WhatsApp and other channels.
• Understand the requirements, expectations and concerns of parents.
• Provide accurate information about the school's curriculum, academic programs, facilities, activities, fee structure and admission process.
• Explain eligibility criteria, required documents, admission timelines and other procedures.
• Provide personalised counselling to parents and students based on their requirements.

2. Lead Management & Follow-up

• Maintain and regularly update admission enquiry and lead records.
• Follow up with prospective parents through calls, messages and emails.
• Track each enquiry from initial contact to application and final admission.
• Ensure timely follow-up with prospective families and minimise missed opportunities.
• Maintain accurate records in the CRM/admission management system.

3. Campus Visits & School Interaction

• Coordinate and conduct campus tours for prospective parents and students.
• Present the school's academic and co-curricular offerings effectively.
• Coordinate with teachers and relevant departments for parent interactions when required.
• Create a positive and welcoming experience for visiting families.

4. Admission Process Coordination

• Coordinate the complete admission process, including application forms, assessments, interviews and documentation.
• Verify that required documents are submitted and properly maintained.
• Coordinate with the academic, finance and administration teams for admission formalities.
• Ensure parents are informed about the next steps and timelines.
• Support the student onboarding process after admission confirmation.

5. Business Development & Outreach

• Support the school in achieving enrolment and admission objectives.
• Participate in admission campaigns, open houses, education fairs and other promotional activities.
• Build relationships with prospective parents, feeder schools and relevant community networks.
• Support school outreach activities and lead-generation initiatives.
• Maintain awareness of competitor schools, local education trends and parent expectations.

6. Parent Relationship Management

• Build strong and professional relationships with prospective and existing parents.
• Respond promptly to parent queries and concerns.
• Handle objections professionally and provide accurate information.
• Ensure a high-quality parent experience throughout the admission journey.
• Escalate complex issues to the appropriate authority when required.

Key Skills & Competencies

• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building skills.
• Good counselling and presentation skills.
• Strong convincing and negotiation skills.
• Customer-service orientation.
• Good follow-up and lead-management skills.
• Target-oriented and result-focused approach.
• Strong organisational and time-management skills.
• Ability to handle multiple enquiries simultaneously.
• Good knowledge of MS Office and CRM/admission software.
• Professional telephone etiquette.
• Ability to work independently as well as part of a team.

Educational Qualification

• Bachelor's degree in any discipline.
• Degree/Diploma in Education, Management, Marketing, Psychology or a related field will be an advantage.

Preferred candidate profile