VP, Product

WHO IS FLOCK?

Every community deserves to be safe, it’s a fundamental right. Our mission is simple - to build technology that reduces crime and protects privacy. Flock partners with cities, businesses, schools, and neighborhoods to help protect where people live, work, and play. Last year, Flock technology supported over 1 million criminal investigations. We've also helped solve approximately 20% of reported crimes in areas where we're deployed, and have played a role in locating more than 10,000 missing people.

We are a high-performance team united by urgency, ownership, and a shared commitment to meaningful impact. The work is fast-paced and the expectations are high. We push beyond perceived limits, support each other, and hold ourselves accountable to delivering results that matter.

With over $1B in funding and an $8.3B valuation, we are scaling with intention and investing in the people who will help us build what others said could not be done. At Flock, you will find the opportunity to grow quickly, take on real responsibility, and contribute to something bigger than yourself.

The Opportunity

We are looking for a VP of Product to own and grow core products across Flock’s portfolio, spanning the full technology stack, including software, AI-driven capabilities, and hardware-enabled systems.

This role is responsible for ensuring a set of highly visible, mission-critical products continue to evolve, scale, and differentiate as Flock expands into new markets and use cases. You will lead product strategy and execution across these product areas, working closely with Engineering, GTM, Legal, and executive leadership to translate customer needs, market dynamics, and technical capabilities into sustained product leadership.

In addition to internal product leadership, this role includes representing Flock’s products externally, clearly explaining how they work and the principles that guide their development to customers, partners, and other stakeholders.

KEY RESPONSIBILITIES:

• Own the end-to-end product strategy and execution for a complex, multi-layered product portfolio across hardware, firmware, and cloud software.

• Drive continued growth and differentiation of a core product area across the markets we serve

• Lead and develop Product Managers responsible for key components of the product portfolio

• Partner closely with Engineering to align product direction with technical architecture, platform evolution, and delivery realities

• Translate customer, market, and competitive signals into clear product priorities that balance innovation, reliability, scalability, and time-to-value

• Represent the product externally with clarity around how it works and the principles that guide its development

• Establish strong cross-functional partnerships with Legal, Policy, Communications, GTM, and executive leadership to support product development, governance, and communication

The Skillset

• Proven experience owning and growing a complex, technology-driven product in markets where trust, reliability, and explainability are as critical as feature velocity

• Strong product judgment with the ability to prioritize effectively in environments with competing demands and incomplete information

• Commercial and customer intuition, with the ability to connect product decisions to real-world market outcomes

• Comfort operating across the full stack, including software platforms, AI-enabled systems, and hardware-adjacent products

• Ability to partner deeply with Engineering on technical tradeoffs, sequencing, and platform decisions

• Credibility as a product leader who can clearly explain how products work to audiences with varying levels of technical familiarity

• Experience engaging in high-stakes or nuanced product conversations with customers, partners, or external stakeholders

• Clear executive communication skills, with the ability to surface risks, trends, and opportunities early

• Comfort leading in competitive, fast-moving markets where product differentiation and trust both matter

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.

First 30 Days

• Develop a deep understanding of the product portfolio, underlying technology stack, and current roadmap

• Build strong relationships with Product, Engineering, Design, GTM, Legal, and Communications leaders

• Review current performance, growth trends, customer feedback, and common external questions or concerns

60 DAYS

• Clarify product priorities and focus areas in partnership with Engineering and executive leadership

• Begin refining the product roadmap to balance growth, differentiation, and delivery

• Work with the product team to identify opportunities to strengthen core experiences and capabilities

90 DAYS

• Articulate a forward-looking product strategy aligned with company growth goals

• Demonstrate early momentum through sharper prioritization, clearer tradeoffs, or improved execution

• Be prepared to represent the product confidently in external-facing conversations when needed

Salary & Equity

In this role, you’ll receive a starting salary between $280,000 and $300,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

Location

We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs: Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

The Perks

🌴Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.

⚕️Fully-paid health benefits https://drive.google.com/file/d/1XD-LqU1xqrtYWYDr2ZolzJ-iQzKq44dp/view?usp=drive_link plan for employees: including Medical, Dental, and Vision and an HSA match.

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven https://www.mavenclinic.com/, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, a1nd digital tools, all tailored to each individual's needs.

💖Caregiver Support: We have partnered with Cariloop https://www.cariloop.com/ to provide our employees with caregiver support.

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

Flock is aware of fraudulent individuals and agencies falsely claiming to represent our company. All legitimate communication from Flock will come from an email address ending in @flocksafety.com http://flocksafety.com. We do not make job offers through messaging apps, social platforms, or unauthorized third parties, and we will never request payment or sensitive personal information during the hiring process. If you encounter suspicious outreach related to a Flock role, please report it to recruiting@flocksafety.com