VP of Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Marketing based in United States.

This executive leadership role offers the opportunity to define and scale the global marketing strategy for a fast-growing enterprise technology company. You will own the vision, execution, and evolution of a high-performance marketing organization focused on pipeline generation and revenue growth. The role combines strategic category building with hands-on execution across enterprise ABM, channel partnerships, demand generation, and AI-powered marketing operations. You will work closely with executive leadership to shape market positioning, strengthen brand authority, and accelerate enterprise adoption. The ideal candidate is a builder who can create scalable systems, lead lean teams, and turn market insights into measurable business outcomes. You will have the autonomy to design modern marketing programs, leverage emerging technologies, and establish a differentiated market presence. This is an opportunity to make a significant impact in a company entering an ambitious global growth phase

Accountabilities:: The VP of Marketing will lead the complete marketing strategy, building a revenue-focused organization that drives enterprise growth through category leadership, account-based marketing, partnerships, and data-driven execution.

Define and execute a global marketing roadmap aligned with company growth objectives, enterprise expansion goals, and revenue targets.

Establish and strengthen market positioning by developing compelling narratives for executive audiences and positioning the solution as an essential capability within its category.

Serve as a strategic market voice through thought leadership, research-driven content, executive engagement, and industry influence initiatives.

Partner closely with executive leadership, revenue teams, and cross-functional stakeholders to translate market insights into winning customer strategies.

Build and operate a sophisticated enterprise ABM engine targeting high-value accounts across regulated industries and strategic market segments.

Own full-funnel demand generation programs with accountability for pipeline creation, revenue influence, and measurable marketing performance.

Design multi-channel campaigns using intent data, personalized engagement, paid media, automation, and emerging AI-powered marketing tools.

Develop and scale channel and partner marketing programs that generate referral opportunities, ecosystem growth, and strategic market credibility.

Create partner enablement resources, co-marketing initiatives, and scalable programs that support revenue teams and ecosystem expansion.

Lead AI-enhanced marketing operations by integrating automation, generative AI, and intelligent workflows to maximize team efficiency.

Build a high-performing content engine across research, events, webinars, digital campaigns, and customer-facing assets.

Own digital marketing strategy, including website optimization, SEO, AEO/GEO initiatives, conversion optimization, and content-driven acquisition.

Establish marketing analytics and attribution frameworks that connect investment decisions to pipeline, revenue impact, CAC efficiency, and business outcomes.

Build executive-level dashboards and use data insights to optimize resources, priorities, and growth investments.

Recruit, develop, and manage a lean, high-performing marketing team supported by specialized external partners where needed.

Requirements:

The ideal candidate is a strategic and hands-on marketing executive with a strong track record of scaling B2B SaaS marketing organizations, building enterprise demand engines, and driving measurable revenue impact.

10+ years of B2B marketing experience, including 5+ years in senior marketing leadership roles within B2B SaaS organizations.

Required experience in GRC and HCM technology markets or closely related enterprise technology environments.

Proven success building enterprise account-based marketing programs from the ground up with measurable pipeline contribution and revenue attribution.

Demonstrated experience creating and scaling channel and partner marketing programs with partner-sourced revenue as a key performance metric.

Deep understanding of modern enterprise marketing strategies, including ABM, demand generation, lifecycle marketing, and revenue operations.

Strong expertise in AI-augmented marketing workflows, including practical use of generative AI and agentic AI tools to improve productivity and execution.

Experience with modern MarTech ecosystems, including marketing automation, CRM platforms, intent data solutions, attribution platforms, and analytics tools.

Strong knowledge of digital growth strategies beyond traditional SEO, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Experience leading international market expansion initiatives and navigating localized business or regulatory considerations.

Ability to build attribution models, analyze performance data, and make investment decisions based on measurable business impact.

Strong executive communication skills with the ability to influence CEOs, revenue leaders, product teams, and external partners.

A proven ability to operate with speed, prioritize effectively, and build scalable marketing systems with lean resources.

Strong execution mindset with experience launching enterprise campaigns, partner initiatives, and market positioning strategies.

Benefits:

Remote-first and flexible work environment.

Competitive compensation package with equity opportunities and comprehensive total rewards.

Flexible vacation policy, paid sick time, volunteer time off, and paid parental leave.

Wellness programs and employee support initiatives.

Opportunity to work in a high-growth environment with significant ownership and impact.

Ability to shape marketing strategy, team structure, and company growth initiatives.

Collaborative culture focused on inclusion, innovation, and professional development.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1