VP of Marketing

Role Purpose

The Chief Marketing Officer will position PrintForm as a trusted single source for custom manufactured plastic and metal parts, helping customers move from prototype to production.

This executive will build a measurable marketing engine that generates qualified RFQs, supports profitable revenue growth, expands existing customer relationships, and strengthens adoption of PrintForms digital platform.

The role combines strategic leadership with hands-on execution. Success will be measured by marketings contribution to pipeline, customers, revenue, and gross profit.

Core Responsibilities

1. Brand Strategy and Positioning

• Establish consistent positioning across CNC machining, injection molding, sheet metal, die casting, cast urethane, silicone molding, and 3D printing.
• Translate PrintForms engineering expertise, supplier network, quality processes, and delivery capabilities into clear customer value.
• Reinforce the tooling strategy: Sell parts, not tooling, while clearly explaining options for customers who require tool ownership.
• Develop PrintForm.ai positioning in partnership with Technology, aligning marketing claims with capabilities available to customers.
• Maintain consistent messaging across the website, proposals, presentations, campaigns, and sales materials.

2. Demand Generation and Revenue Growth

• Develop integrated campaigns using search, paid media, LinkedIn, email, webinars, events, and industry partnerships.
• Build campaigns by manufacturing process, industry, customer need, and stage of product development.
• Generate qualified opportunities from engineers, sourcing professionals, purchasing teams, and manufacturing leaders.
• Launch account-based marketing programs for strategic accounts and repeat-production opportunities.
• Allocate spending based on opportunity quality, conversion, acquisition cost, and gross-profit contribution.

3. Customer Lifecycle and Account Expansion

• Create connected journeys from first engagement through registration, RFQ, quote, purchase, reorder, and account expansion.
• Develop nurture programs for prospects who engage but have not submitted an RFQ.
• Build follow-up campaigns for customers who receive quotes but do not purchase.
• Support cross-selling across manufacturing processes and the transition from prototype orders to production programs.
• Use customer feedback, case studies, and testimonials to improve messaging and strengthen retention.

4. Marketing Operations and MCloud (CRM) Integration

• Establish a consistent operating flow: Research Marketing Sales MCloud.
• Align lead qualification, scoring, routing, and handoff rules with Sales.
• Develop campaigns around PrintForms lead categories: inbound RFQ, inbound inquiry, content engagement, and research-sourced prospects.
• Coordinate HubSpot, email marketing, and MCloud workflows with Technology.
• Track the complete funnel from campaign engagement to qualified RFQ, quote, order, and repeat business.
• Maintain reliable data, attribution, suppression lists, and customer communication preferences.

5. Technical Content and Sales Enablement

• Build a content program covering materials, tolerances, finishes, manufacturability, process selection, quality, and production planning.
• Partner with Manufacturing Engineers and process leaders to ensure technical accuracy.
• Create case studies showing how PrintForm solves customer problems across prototype and production.
• Equip Sales with industry presentations, process guides, comparison sheets, objection responses, and campaign-specific materials.
• Explain shipping and landed-cost options clearly in customer-facing content.

6. Leadership and Budget Management

• Build and lead the marketing team, with clear ownership, priorities, and performance expectations.
• Manage agencies and outside specialists against defined deliverables and business outcomes.
• Own the annual marketing plan, budget, and quarterly execution roadmap.
• Work closely with Research, Sales, Manufacturing, Supply Chain, Technology, and Finance.
• Ensure campaign demand aligns with operational capacity and customer commitments.

Performance Scorecard

Targets will be agreed with the CEO and Sales leadership after establishing a baseline.

Area

Primary Measures

Revenue contribution

Marketing-sourced pipeline, booked revenue, and gross profit

Opportunity quality

Qualified RFQs, sales acceptance rate, and target-account engagement

Funnel conversion

Visitor-to-registration, registration-to-RFQ, RFQ-to-quote, and quote-to-order

Acquisition efficiency

Cost per qualified RFQ and customer acquisition cost

Customer expansion

Repeat purchases, cross-process adoption, and expansion opportunities

Campaign effectiveness

Pipeline and gross profit generated relative to campaign spending

Marketing operations

Data completeness, attribution coverage, and lead-routing accuracy

Sales enablement

Use and effectiveness of content and sales materials

Marketing-sourced and marketing-influenced results should be reported separately, with attribution rules agreed across Marketing, Sales, and Finance.

Candidate Profile

Required Experience

• Typically 12+ years of progressive B2B marketing experience, including senior leadership responsibility.
• Demonstrated success in manufacturing, industrial services, engineering, supply chain, or another technical B2B business.
• Experience generating demand for complex products or services with multiple stakeholders and extended sales cycles.
• Proven ability to connect marketing investment to pipeline, revenue, and customer acquisition.
• Strong command of digital marketing, CRM, automation, analytics, content, and account-based marketing.
• Experience building teams, managing budgets, and directing agencies.
• Ability to communicate technical concepts clearly to engineering and purchasing audiences.

Preferred Experience

• Custom manufacturing, contract manufacturing, or on-demand manufacturing.
• CNC machining, injection molding, tooling, or additive manufacturing.
• HubSpot, Power BI, and sales intelligence platforms.
• Marketing for digital platforms or AI-enabled services.
• Experience supporting customers and operations across international markets.

Leadership Attributes

• Commercially accountable and comfortable working with financial metrics.
• Strategic enough to set direction and practical enough to execute.
• Strong collaborator with Sales and technical teams.
• Disciplined in testing, prioritization, and budget allocation.
• Clear communicator who builds customer trust through accurate claims.
• Effective in a growing company where processes and teams are still developing.

First 90 Days Period Priorities

Expected Deliverables

Days 1–30

Review positioning, campaigns, customer segments, funnel performance, systems, and spending; interview customers and internal leaders.

Marketing assessment, baseline dashboard, priority segments, and immediate improvement actions.

Days 31–60

Define positioning by process and industry; agree lead qualification and handoff rules; develop campaigns and lifecycle programs.

Annual marketing roadmap, budget proposal, Sales–Marketing operating agreement, and initial campaign launches.

Days 61–90

Evaluate early campaign results, improve conversion, launch account-expansion programs, and establish reporting and team ownership.

Executive scorecard, campaign findings, staffing plan, and next-quarter execution priorities.

Decision Authority

Within the approved strategy and budget, the VP-Marketing will own marketing campaigns, channel allocation, content priorities, brand standards, and agency performance.

Major budget changes, senior hiring, and corporate positioning changes will require CEO approval. Product capability claims, pricing offers, and delivery commitments will be coordinated with the relevant business leaders.

Definition of Success

PrintForm has a clear market position, a dependable flow of qualified RFQs, stronger customer expansion, and measurable marketing contribution to profitable growth.