VP of Growth Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Growth Marketing based in United States.

This role offers the opportunity to build and scale a high-performing inbound marketing engine from the ground up. You will own demand generation strategy, acquisition channels, and marketing operations with a direct impact on revenue growth. The position is designed for a hands-on marketing leader who thrives in building, testing, and optimizing growth strategies. You will have the autonomy to shape channel strategy, technology investments, and scalable marketing processes. Working closely with sales and executive leadership, you will transform marketing initiatives into measurable business outcomes. This is an ideal opportunity for an entrepreneurial growth marketer who enjoys creating predictable pipeline in a fast-moving environment.

Accountabilities:: The Director of Growth Marketing will lead the development and execution of scalable growth strategies focused on generating qualified pipeline and accelerating business growth. This role requires a strategic yet hands-on leader who can build marketing infrastructure, optimize performance, and establish repeatable acquisition systems.

Develop and execute the overall inbound marketing and demand generation strategy aligned with business growth objectives.

Build a predictable pipeline of qualified leads through paid acquisition, digital campaigns, content initiatives, and other growth channels.

Own paid media strategy, execution, and optimization across platforms such as Google Ads, LinkedIn Ads, and other relevant advertising channels.

Design and continuously improve the complete marketing funnel, including landing pages, lead capture processes, nurturing workflows, and conversion optimization.

Analyze campaign performance, attribution models, customer acquisition costs, conversion rates, and pipeline contribution to maximize marketing ROI.

Establish marketing KPIs, dashboards, and reporting frameworks to provide visibility into performance and revenue impact.

Partner closely with sales and executive leadership to improve lead quality, align marketing priorities, and support revenue objectives.

Identify, evaluate, and manage external agencies, consultants, freelancers, and specialized marketing partners.

Test and scale new acquisition strategies, messaging approaches, technologies, and marketing channels to improve performance.

Recommend and implement marketing automation tools, CRM solutions, and operational processes that increase scalability.

Build a long-term marketing function supported by the right combination of internal capabilities and external resources.

Requirements:

The ideal candidate is an experienced growth marketing leader with a proven ability to create inbound demand generation engines and drive measurable business results. You should have strong analytical capabilities, a builder mindset, and experience operating in high-growth environments.

10+ years of experience in B2B growth marketing, demand generation, digital acquisition, or related marketing leadership roles.

Demonstrated success building and scaling inbound marketing engines from the ground up.

Proven experience managing paid media budgets and optimizing campaigns based on business outcomes.

Strong track record generating qualified sales pipeline through digital marketing initiatives.

Experience creating and optimizing full marketing funnels from acquisition through conversion.

Strong knowledge of technical SEO, keyword strategy, content planning, and organic growth optimization.

Ability to analyze marketing performance metrics including attribution, conversion rates, CAC, CPL, and ROI.

Experience selecting, managing, and collaborating with agencies, consultants, freelancers, and external vendors.

Familiarity with marketing automation platforms, CRM systems, analytics tools, and growth technologies.

Strong communication skills with the ability to collaborate effectively across sales, marketing, and executive teams.

Entrepreneurial mindset with the ability to operate independently, experiment quickly, and thrive in ambiguous environments.

Experience marketing software development, AI, cloud, SaaS, or technology consulting services is preferred.

Experience supporting enterprise or mid-market B2B sales organizations and account-based marketing strategies is a plus.

Benefits:

Competitive compensation package with a salary range of $170,000 - $230,000+ , including commission and bonus opportunities.

Fully remote, full-time W2 position.

Generous paid time off policy to support rest, travel, and personal flexibility.

401(k) plan with company match up to 4%.

Comprehensive medical, dental, and vision coverage for employees and families, with significant deductible coverage.

Flexible remote work environment with occasional travel opportunities for events and conferences.

Opportunity to build and shape a marketing organization from the early stages.

High-impact role with direct influence on growth strategy and revenue generation.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1