VP of Brand

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

Grüns is looking for a VP, Brand to own the full engine that connects our partnerships, events, and campaigns into one cohesive world. This is the role that takes our collaboration strategy from promising to category-defining — building a repeatable system where every partner, product drop, and cultural moment is fully realized, not half-executed. You'll report directly to our SVP of Brand and operate as a true player-coach: setting the vision and doing the work.

This role is part of our remote HQ! We have a fully remote, high-trust work environment — and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In this role, you will:

Own the end-to-end product collaboration engine across Grüns and portfolio brands — from partner sourcing and deal structure through creative, event, and campaign execution — coordinating tightly with our external collabs agency, product development, and creative teams

Lead events strategy and production, building a repeatable process where every event is a direct extension of its collaboration's narrative — not a standalone activation

Drive biz dev as a measurable acquisition channel: open new partnership categories, and systematize the pipeline

Build and execute integrated brand campaigns that create a genuine through-line across e-comm, paid, social, PR, and affiliate — doing the work, not just directing it

Keep Grüns consistently in the cultural conversation: identify where the brand belongs, move fast to insert it there, and make every partnership feel like world-building

We're looking for someone who:

Has 12+ years in brand, partnerships, and/or experiential — with meaningful in-house time at a consumer, CPG, or DTC brand

Has owned brand collaborations end-to-end: from sourcing and deal-making through creative and launch — not just managed the agency that did it

Has hands-on events and experiential production experience, including pulling off strong work with limited time and budget

Has built and led cross-functional teams and managed external agencies

Reads performance data fluently — comfortable with nCAC, first orders, and ROAS, and treats partnerships as an acquisition engine, not just brand equity

Approach to the role:

You're a player-coach — at Grüns, the VP executes day-to-day alongside the team. You haven't graduated past making, and you wouldn't want to

You think in worlds — every partnership is a universe to build: partner → product → creative → event → campaign, all connected

You're a genuine tastemaker — you're very online, you have a sharp instinct for what's culturally relevant, and you know what's right for Grüns specifically

You move fast without losing taste — high volume, scrappy when needed, but the work is always good

You're commercially minded — you care about whether partnerships actually convert and drive first orders, not just whether they look cool

To Apply:  

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us.

Compensation & Benefits:

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000 - $250,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team. A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

 

What we care about...

Be the Best:  We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.

Own It:  We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.

Drive Impact, Urgently:  We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.

 

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!