VP Marketing

VP – Marketing to lead the organization's performance and digital marketing function for a fast-growing flex-workspace operator, with primary responsibility for driving qualified lead generation, improving digital acquisition, optimizing marketing ROI, and building scalable growth channels. The role also oversees the Graphics & Creative team, ensuring creative output supports campaign performance while maintaining strong, consistent visual communication.

Key Responsibilities:

Performance Marketing & Growth

- Own the overall performance marketing strategy across paid digital channels

- Drive qualified lead generation through Google, Meta, LinkedIn and other relevant platforms

- Manage campaign strategy, audience targeting, budgets, bidding, optimization and scaling

- Continuously improve CPL, CAC, conversion rates, lead quality and overall marketing ROI

- Identify and test new channels, audiences and acquisition opportunities

Marketing Funnel & Conversion

- Own performance across the digital funnel from traffic/lead generation to conversion

- Work closely with Sales to understand lead quality and improve marketing-to-sales conversion

- Optimize landing pages, campaigns, targeting and customer journeys based on performance data

- Build effective remarketing and lead-nurturing strategies

Marketing Analytics & ROI

- Establish dashboards and reporting for campaign performance, attribution, funnel metrics and ROI

- Analyse performance across channels and make data-backed decisions on budget allocation

- Present marketing performance, insights and growth recommendations to senior leadership

Digital Strategy

- Develop the overall digital acquisition roadmap aligned with business and revenue objectives

- Oversee SEO, website performance, digital journeys and other acquisition channels

- Stay current on platform changes, emerging channels, AI-led marketing tools and evolving digital behaviour

Creative & Graphics Team Leadership

- Lead and oversee the Graphics & Creative team; ensure timely, high-quality creative output

- Direct performance creatives, campaign assets, digital communication, presentations

- Build a strong feedback loop between creative performance and campaign data

Budget & Agency Management

- Own performance marketing budgets and ensure effective allocation across channels

- Manage digital agencies, media partners and specialist vendors as required

Team Leadership

- Lead and develop the performance marketing and creative teams

- Establish clear goals, ownership, processes and performance expectations

Qualifications & Experience:

- Bachelor's/Master's degree in Marketing, Business Administration or a related field

- 12+ years of marketing experience, with significant hands-on and leadership experience in Performance Marketing/Digital Acquisition

- Proven experience managing substantial digital marketing budgets and delivering measurable growth

- Experience leading performance marketing teams and overseeing creative/graphics teams

- Strong experience working closely with Sales and senior leadership

Key Skills:

Performance Marketing & Paid Acquisition · Google Ads, Meta Ads & LinkedIn Ads · Lead Generation & Funnel Optimization · Marketing Analytics & Attribution · CPL, CAC, ROAS & Conversion Optimization · Budget Planning & Optimization · Landing Page & Conversion Strategy · Creative Performance & Direction · SEO & Digital Growth · Agency Management · Team Leadership · Strong Business & Commercial Acumen

Interested candidates: apply via this posting or send a direct message to Bear Systems with a short note on your fit.