VP, Assistant GC - Marketing

WeightWatchers is a global digital health company. 

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.

As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access , creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.

Who We Are 

Legal at WW is a strategic partner to every part of the business.  Our Legal Team are responsible for navigating complex legal landscapes and providing strategic counsel to safeguard our mission and initiatives. They ensure that compliance and ethical standards are upheld in every aspect of our work.

What You'll Do

The Vice President, Marketing & Advertising Counsel will serve as the key, senior legal advisor to WW’s Marketing, Brand, and Creative organizations. You will be responsible for reviewing marketing collateral to ensure compliance with federal advertising laws and intellectual property requirements, as well as drafting, reviewing, and negotiating a broad range of agreements that support advertising, digital marketing and promotional activities.   This role requires a business-minded attorney who can balance legal risk with commercial objectives while supporting innovative marketing initiatives across multiple jurisdictions on a global basis.

Marketing and Advertising Compliance

Serve as primary legal reviewer for marketing and go-to-market collateral across the organization, ensuring compliance with FTC, FDA and state laws, as well as providing support for our global markets.

Advise on proper substantiation requirements for product and service claims and alignment with regulatory requirements for weight management, medical offerings, and food, drug and supplement categories

Monitor developments in advertising law and regulatory enforcement trends and advise internal stakeholders on emerging compliance risks

Build scalable programs for influencer, creator, and partnerships at volume, including playbooks, vetting standards, self-service templates and disclosure controls to empower the Marketing organization to move quickly while staying within risk tolerance guardrails

Cross-Functional Partnership

Act as a trusted advisor to senior leadership on marketing strategy and legal risk.

Collaborate closely with sales, marketing, digital, communications, and commercial teams on product launches and campaigns.

Provide practical, solution-oriented legal advice in a fast-moving business environment.

Contract Review and Negotiation

Negotiate and advise on agency, production, talent, celebrity, ambassador, and influencer agreements

Provide legal review and support of all trademark licensing agreements

Advise on rights clearances, music licensing, image and name and likeness use, and content production

WHO YOU ARE

What You'll Bring

JD from an accredited law school and active bar membership in good standing in at least one US jurisdiction

12+ years of marketing, advertising, and brand legal experience, including substantial in-house experience at a consumer or DTC brand in the healthcare, life sciences, or pharmaceutical industries

Transactional and advisory training at a top-tier law firm, with experience advising on complex, high-value commercial matters related to advertising and trademark licensing.

Deep expertise in FTC advertising law, claims substantiation, and endorsement and testimonial guidelines

Demonstrated experience reviewing marketing materials for compliance with FTC regulations and intellectual property laws

Track record negotiating talent, agency, and influencer agreements at scale

Sound business judgment and the ability to balance brand ambition with measured legal risk

Excellent communication skills and credibility with creative leaders and executive partners

Preferred Qualifications

Experience advising on marketing technology platforms, analytics, AI tools and emerging digital technologies

Familiarity with NAD and BBB challenges, competitor advertising disputes, and class action defense in marketing claims

Background advising on global campaigns and international trademark strategy

Base salary may vary depending on, but not limited to: skills, experience, and location.  This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range $300,000 — $320,000 USD

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well.  We have a hybrid work environment to allow our employees to find the right work-life balance. 

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

By agreeing to participate in our process, you agree that any information we collect is subject to our  Privacy Policy .

 

Maryland

Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.

 

Massachusetts 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 

WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws).  Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.

 

RECRUITMENT SECURITY & FRAUD PREVENTION

At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:

Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address. 

Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.

Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.

Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.

Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww