VM & Brand Experience Manager

Job Requirements

JOB DESCRIPTION

Regional Visual Merchandiser | South & West Region

About the Role

Mia by Tanishq is looking for a dynamic, entrepreneurial streak and execution-focused Regional Visual Merchandiser to lead visual merchandising across the South and West regions, spanning Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Goa, Maharashtra, Gujarat, Madhya Pradesh, and Chhattisgarh. The role is responsible for delivering consistent brand experiences, ensuring flawless campaign execution, managing store launches, vendor partnerships, training, and budget control across a large retail network.

Key Responsibilities

• Drive end-to-end execution of VM campaigns, seasonal launches, and promotional displays across all stores.
• Ensure high VM compliance through regular store visits, audits, and action planning.
• Plan and execute visual merchandising requirements for new store openings, renovations, relocations, and grand launch events.
• Manage regional vendors, fabricators, printers, and installation partners to ensure quality, cost efficiency, and on-time delivery.
• Lead store dcor and branding for launches, festive campaigns, customer events, and special activations.
• Train and coach store teams on VM standards, display techniques, campaign implementation, and brand presentation.
• Track and manage regional VM budgets, ensuring optimal utilization and cost efficiencies.
• Collaborate with Retail Operations, Marketing, Store Design, Merchandising, and Procurement teams to deliver seamless execution.
• Monitor implementation timelines, compliance scores, and project progress through regular reporting and reviews.
• Periodic Competition Mapping & Documentation on VM Elements in respective regions in person & online for some international brands* (Online competition mapping is optional & not mandatory)
• Data bank/Archive of all stores for speedy execution.

Key Success Measures

• Timely rollout of all regional campaigns and launches.
• High VM compliance across stores.
• On-budget project execution.
• Strong vendor performance and execution quality.
• Enhanced customer experience and brand consistency across the retail network.
• Periodic Competition Mapping & Documentation on VM Elements.

Travel Requirement

Extensive travel (60-70%) across South and West India to support store launches, audits, training, and campaign implementations.

Join Mia by Tanishq and play a key role in shaping inspiring, customer-centric retail experiences across one of the brand's most important regions.

Work Experience

Qualifications & Experience

• Bachelor’s degree in design, Visual Merchandising, Retail Management, Interior Design, Marketing, or related discipline.
• 5-8 years of experience in Visual Merchandising, Retail Experience, Store Design, or Multi-store Retail Operations.
• Experience in Jewellery, fashion, beauty, lifestyle, premium, or luxury retail brands preferred.
• Strong skills in visual merchandising, project management, vendor management, budgeting, and team training.
• Excellent stakeholder management, communication, and execution capabilities.