Visual Merchandising | Store Planning-Lead

A. Visual Merchandising Existing Stores

• Ensure availability and correct placement of VM assets and signages.
• Optimize asset utilization by reallocating excess materials.
• Review all DC floor aisle assets, fabrication fixture, shopping and Godown Trolleys.
• Coordinate with Category teams for fixture mapping.
• Maintain inventory visibility of trolleys, promo bins and other VM assets.
• Drive cost effective VM planning and execution.
• Conduct competition benchmarking on floor assets & POP (Point of Purchase Material.)
• Lead Visual Merchandising standards across all stores.
• Drive store branding, signage planning and execution.
• Plan and monitor store fixture requirements, and VM assets.
• Manage end-to-end VM requirements for New Store Openings.
• Forecast and plan VM inventory, POP materials and imported/local fixtures.
• Conduct regular store visits, audits and competitor benchmarking.
• Ensure adherence to brand guidelines and VM manuals.
• Manage vendors, budgets and procurement coordination.
• Lead, coach and develop the VM team.

B. New Store Planning & Execution

• Manage complete VM readiness for new stores.
• Coordinate with Projects, Operations and Category teams.
• Ensure timely availability of VM assets, POP materials and branding elements.
• Monitor implementation of VM standards before store launch.

C. VM Fixtures & Asset Planning

• Forecast fixture requirements based on project pipeline and business needs.
• Plan procurement and stock availability.
• Ensure uninterrupted support to operations and new projects.

D. Branding & Signage Management

• Drive end-to-end branding for all stores.
• Ensure compliance with brand standards.
• Manage signage placement, budgets and timelines.
• Coordinate with printing and fabrication vendors.
• Identify and onboard new vendors for VM requirements.

E. Team Leadership

• Review team plans and site visit schedules.
• Manage escalations and issue resolution.
• Conduct periodic performance reviews.
• Drive best-practice sharing and capability development.

People Management:

Lead and manage a team of VM Managers, Officers and Executives. Establish clear goals,

monitor performance, coach team members and build a high performance culture.

Stakeholder Management:-

Collaborate with Operations, Category, Marketing, Projects Planning, Commercial, and

Project Architects, External vendors to ensure flawless implementation and to achieve

business objectives.