Visual Designer

Location: Hybrid (MUMBAI): 2-3 days in-office

Type: Full-time

Experience: 2–4 years

About String Digital

String Digital is a creative agency specialising in branding, strategy & design for premium, design-led brands. We work closely with founders and marketing teams to build brands that are intentional, differentiated, and scalable.

We operate as a lean, quality-first team, and we're now strengthening our design capability to support more branding-led work.

Role Overview

We're looking for a Visual Designer with strong Illustrator skills who can translate brand strategy into distinct, well-crafted visual systems.

This role is central to:

• Elevating the quality of branding projects
• Reducing over-dependence on freelancers
• Supporting scalable growth in branding revenue
• Excellent time management - should be able to comfortably handle 5 clients at once across social media & branding projects

You'll work closely with:

• The Brand Strategist
• The Founder
• The Social Media Designer (for consistency across platforms)

Key Responsibilities

Brand Identity & Visual Systems

• Design brand identities including:
• Logo concepts & refinements
• Colour palettes, typography systems
• Visual language & brand assets
• Translate strategy into cohesive, premium visual identities
• Create brand decks, presentations, and basic brand guidelines

Illustration & Conceptual Design

Use Adobe Illustrator confidently for:

• Sketching logo ideas and visual concepts
• Creating custom brand elements, icons, patterns, and motifs
• Bring originality and craft into brand visuals (not template-led work)

Motion & Logo Animation (Basic)

Create simple logo animations or brand motion elements such as:

• Logo reveals
• Text or symbol animations
• Work with tools like: After Effects (basic to intermediate) or similar motion tools

Social Media Content Creation & Campaign Design

• Design high-quality social media creatives aligned with brand systems
• Support campaigns and launches with strong visual storytelling
• Maintain consistency across all brand touchpoints

Collaboration & Execution

• Interpret creative briefs accurately and ask thoughtful questions
• Work closely with strategists to enhance ideas visually
• Manage timelines and deliverables independently
• Receive and apply feedback without losing design integrity

Must-Haves

• 2–4 years of experience in brand / visual design
• Exceptional organisation & time-management skills
• Experience handling 5 clients at once across social media & branding projects
• Strong portfolio showcasing: Brand identity work, logo design, and visual systems
• Excellent command over: Adobe Illustrator, Adobe Photoshop, Figma (preferred)
• Solid understanding of: Typography, Layout, Colour Theory
• Ability to sketch, explore, and refine ideas before final execution

Good to Have

• Experience in After Effects or motion design
• Experience working with premium / lifestyle / fashion / design-led brands
• Prior agency experience handling multiple projects

What This Role Is NOT

• Not a Canva-only design role
• Not a pure execution job with zero thinking

Monthly Work Time Allocation:

Brand Identity - 60%

Social Media - 30%

Team & Client Communication - 10%

We're looking for someone who cares about craft, learning, and long-term growth.

Growth at String Digital

• Hands-on exposure to end-to-end branding projects
• Direct collaboration with the founder
• Opportunity to grow into a Senior Visual Designer / Design Lead
• Long-term role in a growing, design-focused agency