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    Job · 21687290

    BENGALURU · FULLTIME

    Visual Designer ( Brand and Growth )

    The Ken

    The Ken

    Bengaluru · onsite · Posted 1d ago

    Sourced fromNaukri
    Undisclosed2–4 yrsfulltimeBengaluru

    About a minute. You'll make an account on the way through.

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    Section · 01

    About this role

    You own how The Ken looks everywhere readers, listeners, and sponsors meet it; build the system that lets other people make routine assets without you; and spend most of your time on the work no template can do.
    Full-time; 2 to 4 years of experience.

    What you will do
    • Build and own the design system. Turn the brand into a working Figma library: colour and type tokens, logo rules, components, layouts. Build templates for repeatable assets (YouTube thumbnails, social posts, standard sponsor banners) with variable fields at every size we publish in. Make them usable by non-designers without breaking, and work with product to automate filling them where it pays off. Keep the system current and police quality so output doesn't drift into sameness.
    • Design the sponsorship collateral. Pitch decks and custom proposals for the people who sell sponsorship. Sponsor banners and placements that respect the sponsor's brand and our readers attention at the same time.
    • Design the pages that convert. Campaign, subscription, and product landing pages, built to convert, measured on whether they do, and iterated.
    • Design the first screens. Onboarding for new readers, listeners, and corporate seats, working from flows defined with the product team. App store screenshot sets and hero visuals that explain the product at a glance.
    • Art-direct social and video. The first versions of social templates and YouTube thumbnails, the art direction the social and video teams work within, and the standout one-offs that templates don't cover.
    • Say no with reasons. Editorial, product, sales, and sponsors all want different things from the same visual language. You hold it together, explain why, and change your mind when the argument is better.
    • Read the numbers on your own work. Conversion on the pages you design, performance of the formats you art-direct, how often the templates are used and by whom. Report monthly in the open review and let it change what you build next.
    What we are looking for
    2 to 4 years of professional design experience, with a portfolio that shows both strong visual craft and a habit of building reusable systems. We care more about what you made and who used it than where you worked.
    You will do well here if:
    • Your portfolio spans brand or marketing assets and digital screens, and the work looks considered rather than templated.
    • You have strong typography, layout, and colour judgement, and you can explain a decision in plain words.
    • You're fluent in Figma: components, variants, variables, auto-layout.
    • You've built at least one template or component set that other people used without you, and you can say what happened.
    • You design for conversion: hierarchy, calls to action, a feel for what makes someone click, sign up, or read on.
    • You know platform specs cold: YouTube, Instagram, LinkedIn, and X sizes; App Store and Google Play screenshot rules; responsive web.
    • You see the third thumbnail and think this should be a template.
    • You ship same-day assets and still sweat the details that matter.
    • You read what we publish and let it shape the visuals.
    • You seek feedback and act on it. The system will stretch you; we want someone who grows into it.
    • Useful but not required: motion or short video graphics; basic HTML/CSS or experience handing off to developers; media, publishing or consumer subscription experience; any work automating design output.
    What you get
    A rare chance, at 2 to 4 years in, to own a brand's visual system end to end rather than execute someone else's. Range most design roles never offer: a sponsor pitch, an app store set, and a founder-interview thumbnail in the same week, with product surfaces, growth design, and print-style craft all in play. Subject matter that rewards thought: making business and technology visually compelling without dumbing it down. Leverage: once the system works, you enable every editor and producer to make better assets. And visible impact: your pages and collateral tie directly to subscriptions and revenue, and you will see what your work moves. Our designers describe this as creative freedom, along with the constant push to think differently and try things, and never settling for mundane or generic work. That's the job.


    Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

    Sourced from naukri

    Section · 02

    Skills

    CraftCampaignvisual designerEditorAutomatingArt DirectionDesign SystemsHTMLSubject MatterCSSOnboardingGraphicsFigmaSalesBannersTypographymarketingEditorial

    Section · Company

    About The Ken

    The Ken

    The Ken

    Internet

    11-50

    employees

    2016

    10 years old

    Bangalore,Karnataka

    India

    ₹7L PA avg

    Avg at The Ken

    About

    The Ken is a digital publication dedicated to in-depth, subscription-based business journalism, addressing the challenges of information overload in media.

    Industries

    Internet

    Employee ratings

    10 reviews

    3.8/ 5

    Culture

    1.9

    Career growth

    1.9

    Work-life

    2.0

    Employees rate it well for

    Overall Company38Compensation & Benefits37

    Find them on

    WebsiteLinkedInAmbitionBox reviews

    Visual Designer ( Brand and Growth ) · waiting for your command