Visual Content Creator

Job Title: Visual Content Creator

Industry: Nutraceutical and Pharmaceutical

Department: Marketing / Digital Marketing

Location: Mumbai

Reports To: Marketing Head – Nutra

Job Summary

The Visual Content Creator Executive will be responsible for planning, creating, and

managing engaging digital content like visual graphics, Motion graphics, Video

editing, carousels, thumbnails, and brand visuals across social media platforms to

strengthen the company's brand presence, support product awareness, and ensure

compliant communication in line with pharmaceutical industry guidelines.

Key Responsibilities

• Develop and design compelling visual content, including videos, reels,

motion graphics, carousels, infographics, and social media creatives,

ensuring brand consistency and platform optimization across LinkedIn,

Facebook, Instagram, X (Twitter), YouTube, and emerging digital

platforms

• Develop and execute social media strategies aligned with brand and marketing

objectives

• Manage and maintain the company's official social media accounts

• Promote Pharmaceuticals & Nutraceuticals products responsibly while

adhering to regulatory and ethical guidelines

• Coordinate with internalteams (marketing, medical,regulatory)for content

approvals

• Monitor social media trends, competitor activities, and industry updates

• Respond to comments, messages, and inquiries in a professional and timely

manner. Must have a ORM experience

• Track and analyze social media performance metrics and prepare regular reports

• Support digital campaigns, productlaunches, and corporate communication

initiatives

• Ensure brand consistency across all digital platforms

Mandatory Skill Set:

• Strong understanding of social media platforms, algorithms, content

formats, and performance metrics.

• Hands-on experience with AI tools for content creation, design, and video

editing.

• Knowledge of Online Reputation Management (ORM) and willingness to

manage audience interactions.

• Proficiency in Meta Business Suite, Meta Ads Manager, and social media

analytics tools.

• Experience creating social media creatives, carousels, videos, reels, motion

graphics, and infographics.

• Strong creative thinking, visual storytelling, and communication skills.

• Ability to analyze content performance and optimize content based on

engagement insights.

Qualifications s Skills

• Bachelor's/Master's degree in Marketing, Communications, Design, Mass

Media, or a related field.

• Relevant certifications in Social Media Marketing, Digital Marketing, Content

Creation, or Multimedia Design preferred.

• 3-5 years of experience in social media, digital content, multimedia design,

or creative marketing roles.

• Proficiency in content creation, social media management, analytics, and

digital marketing tools.

• Strong written communication, visual storytelling, and creative content

development skills.

• Understanding of healthcare/pharmaceutical compliance guidelines is an

added advantage.

• High attention to detail with a strong sense of creativity and brand

alignment.

• Ability to manage multiple projects, prioritize tasks, and meet deadlines

• effectively