Visual Communication Designer

Green flags

• Strong visual communication, creative thinking, and design craft

• A sharp eye for aesthetics and design principles

• Thinks about message and objective before jumping into execution

• Generates original creative concepts, not just executes briefs

• Comfortable experimenting with AI-powered design tools

• Owns projects fully, from concept to final execution

• Balances communication, creativity, and design quality

• Curious about emerging tools and new ways of working

• Pushes back on and improves ideas through design

Red flags

• Focuses on aesthetics alone, without regard for message or objective

• Struggles to translate ideas into clear visual communication

• Leans on templates or references instead of building original concepts

• Weak fundamentals in typography, composition, colour, or hierarchy

• Treats design as pure execution rather than a problem-solving tool

• Hesitant to experiment with AI-powered design tools

• Needs constant direction; struggles to own projects independently

• Resistant to feedback or unwilling to challenge and refine ideas

• Uninterested in keeping up with new design and AI tools

Tools you should know

• Adobe Photoshop

• Adobe Illustrator

• Adobe InDesign

• Figma

• Adobe After Effects (preferred)

• ChatGPT, Adobe Firefly, Midjourney, or similar AI tools

You are a fit if you think like this

• Communicate through design - every visual decision should serve the message

• Think creatively - generate fresh ideas while staying tied to the communication goal

• Value design quality - care deeply about aesthetics, composition, typography, hierarchy, and detail

• Use technology intelligently - explore AI and emerging tools to sharpen the creative process

• Challenge and improve - look beyond the brief to make the idea stronger

• Take ownership - drive projects from concept to final execution with accountability