Video Editor & Creative Content Lead
Shelar · Kolkata · onsite · Posted today
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About this role
Role Overview
We are looking for a dynamic Video Editor & Creative Content Lead who combines high-end visual aesthetics with sharp performance marketing insights.
You will act as the creative head behind our video output, managing everything from scripting, shooting, and editing to analysing audience retention.
You will play a vital role in taking SHELAR's digital presence to the next level across short-form platforms (Instagram Reels, YouTube Shorts).
Key Responsibilities
1) End-to-End Video Production: Write engaging scripts, capture high-quality product footage, and edit short-form vertical videos tailored for social commerce and high-end brand positioning.
2) Visual Direction & Consistency: Maintain strict adherence to lighting, camera angles, backgrounds, and premium product placement to ensure absolute visual consistency across all media assets.
3) Strategic Storytelling & Hooks: Craft compelling narratives with powerful 3-second hooks and clear value delivery designed to maximise viewer retention, engagement, and conversion.
4) Trend & Competitor Analysis: Monitor social media trends, format shifts, and competitor strategies within the accessible luxury handbag and fashion space to keep SHELAR's content fresh and competitive.
5) Performance Content Optimisation: Track key metrics (hook retention rates, CTR, engagement) and collaborate on optimising top-of-funnel reach versus mid-to-bottom-funnel conversion content.
Ideal Candidate Profile
Experience: 2 to 3 years of hands-on experience in video editing, content creation, or digital marketing, ideally within fashion, luxury,
lifestyle, or D2C consumer brands.
Software & Tool Proficiency: Expert command of Adobe Premiere Pro and CapCut. Familiarity with Submagic and generative AI tools to streamline creative workflows and enhance output.
Digital Native & Trend-Aware: Deep understanding of social algorithms, audience psychology, and what makes short-form content genuinely shareable and commercially viable.
Detail-Oriented & Aesthetic Eye: An uncompromising eye for design, luxury aesthetics, and precise editing pacing that mirrors high-end global fashion houses.
Location & Mode: Based in Kolkata and able to work on-site.
What We Offer
An opportunity to shape the creative and visual identity of an emerging luxury label from the ground up.
A collaborative, fast-paced environment where creative flair meets data-driven marketing.
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