GURUGRAM · FULLTIME
Video Content Producer
Weljii - Wellness Jiva
Gurugram · onsite · Posted 3d ago
Sourced from
Undisclosed4–7 yrsfulltimeGurugram
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Section · 01
About this role
Job Summary
About the Role
Key Responsibilities
1. Personal Brand - Preeti Rao
2. Weljii
Key Responsibilities
3. Content Production Execution
4. Personal Brand Development
5. Analytics Performance
Ideal Candidate
Important: Hands-On Role
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Content Personal Brand Lead - Gurugram / Hybrid
Reports To: Founder CEO (Preeti Rao)
Position: Content Personal Brand Lead
Experience: 4-7 Years
Portfolio: Mandatory
About the Role
We are looking for a highly creative, strategic, and hands-on Content Personal Brand Lead to lead the digital content ecosystem for Preeti Rao and Weljii.
This is not a conventional Social Media Manager role.
The role involves transforming the expertise, experience, and intellectual property of:
Preeti Rao - Founder, CEO, Health Wellness Expert, and Thought Leader
and
Weljii - Health Wellness Coaching Education and Professional Development Brand
into compelling, credible, differentiated, and high-performing digital content.
The role combines:
Content Strategy + Storytelling + Content Production + Analytics + Execution
Key Responsibilities
1. Personal Brand - Preeti Rao
Develop and build content around:
- Preventive Health
- Integrative Health
- Wellness
- Healthy Ageing
- Health Wellness Coaching
- Leadership
- Entrepreneurship
- Personal Experiences
- Strong Opinions Perspectives
- Speaking Media
- Founder Journey
Objective
The objective is to establish Preeti Rao as a recognised voice, expert, and thought leader in the health and wellness space - not simply to increase follower count.
2. Weljii
Build and strengthen Weljiis digital presence through content around:
- Coach Education
- Career Opportunities
- Student Alumni Stories
- Programmes
- Faculty
- Industry Developments
- Corporate Wellness
- Healthcare Partnerships
- Educational Content
- Institutional Credibility
The objective is to build authority, trust, awareness, engagement, and qualified business opportunities for Weljii.
Key Responsibilities
3. Content Production Execution
Work directly with:
- Preeti Rao
- Content Researcher / Scriptwriter
- Senior Video Editor
- Other internal and external content resources
Take ideas from concept to publish-ready content .
The candidate will be expected to actively participate in:
Ideation, Research, Planning, Content Development, Execution, Publishing, Analysis, Optimisation
4. Personal Brand Development
Build a consistent and differentiated personal brand for Preeti Rao by:
- Identifying unique perspectives and opinions
- Developing thought-leadership themes
- Mining founder stories and experiences
- Creating expert-led content
- Building authority through educational content
- Identifying speaking and media opportunities
- Developing content around industry trends and conversations
5. Analytics Performance
Track and analyse:
- Reach
- Engagement
- Saves
- Shares
- Watch Time
- Audience Retention
- Audience Growth
- YouTube Performance
- Content-Market Fit
- Qualified Enquiries
- Brand Visibility
- Content Conversion
Use data and audience insights to continuously improve content strategy, storytelling, formats, and distribution.
Ideal Candidate
The ideal candidate should have experience working with:
- Founders
- CEOs
- Doctors
- Experts
- Coaches
- Educators
- Thought Leaders
- Personal Brands
We Value
- Strong strategic thinking
- Excellent storytelling ability
- Strong understanding of Instagram, YouTube, and LinkedIn
- Data-driven decision-making
- Strong writing and communication skills
- Understanding of personal branding
- Ability to work directly with a founder/CEO
- Strong ownership and accountability
- Curiosity and creative thinking
- Ability to identify trends and content opportunities
- Ability to execute, not just recommend
Strong understanding of audience psychology and content performance
Important: Hands-On Role
This is a hands-on leadership role.
We are not looking for someone who only creates a content calendar and delegates execution.
You will be expected to:
Think Plan Create Execute Analyse Improve
The candidate should be comfortable getting into the details of content.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
Senior Video EditorIntellectual propertyMiningAnalyticsDigital ContentContent StrategySocial MediaHealthcareWellnesspublishing