Vice President, Public Sector Growth

Brightline is redefining what behavioral health care looks like for children and families—and we're looking for a growth leader who can help bring our model to more families through transformative public-sector partnerships.

We're seeking a Vice President of Public Sector Growth to lead Brightline's public-sector expansion strategy nationwide. This leader will be responsible for sourcing, developing, and securing new public-sector revenue opportunities across state agencies, Medicaid programs, counties, school systems, and other government entities seeking innovative solutions to address the youth behavioral health crisis.

Reporting to the Senior Vice President of Growth, the Vice President of Public Sector Growth will own the public-sector growth strategy from opportunity identification through contract award and ongoing expansion. This leader will build and manage a robust pipeline of public-sector opportunities, leading complex pursuits from initial market intelligence and stakeholder engagement through procurement, negotiation, contract execution, and implementation handoff.

Success will require the ability to independently originate opportunities, lead complex pursuits, and coordinate a network of internal and external stakeholders—including government affairs consultants, lobbyists, policy advisors, and cross-functional Brightline leaders—to drive successful outcomes.

This role is expected to function as a hands-on business development leader who personally drives opportunity creation, pursuit strategy, and contract conversion while leveraging a network of internal partners and external advisors rather than a large, dedicated team.

The ideal candidate combines deep public-sector healthcare expertise with strong business development instincts, exceptional relationship-building capabilities, and a demonstrated track record of independently originating opportunities and converting them into long-term partnerships. This is not solely a government affairs or account management role—it is a growth leadership role accountable for generating and winning new business.

WHY THIS ROLE

Brightline is uniquely positioned to partner with public-sector stakeholders seeking scalable, measurable solutions to improve youth mental health access and outcomes.

This role offers the opportunity to influence how states, counties, and public agencies address one of the most pressing healthcare challenges facing children and families today.

As Brightline continues to expand its public-sector footprint, this leader will play a critical role in defining where we grow, how we engage government stakeholders, and how we build sustainable partnerships that improve outcomes for families while creating long-term enterprise value.

Success in this role will be measured by the ability to originate and convert new public-sector partnerships, expand Brightline's presence within existing government relationships, and build a durable multi-year pipeline of contracted revenue.

 

RESPONSIBILITIES

Public Sector Business Development & Revenue Growth

• Own Brightline's public-sector growth pipeline, with accountability for opportunity identification, qualification, advancement, conversion, and long-term revenue growth.

• Develop and execute strategic pursuit plans for high-priority state, county, Medicaid, education, and government opportunities.

• Build and maintain a multi-year pipeline of public-sector opportunities capable of supporting Brightline's long-term growth objectives.

• Independently originate new opportunities through direct engagement with government stakeholders, industry partners, consultants, and market intelligence.

• Lead opportunities from initial relationship development through contract award, serving as the accountable executive throughout the full business development lifecycle.

• Develop executive engagement strategies that increase Brightline's probability of success in competitive procurement environments.

• Own pipeline forecasting, opportunity stage management, win-rate performance, and growth reporting.

• Partner with executive leadership to establish annual and long-range public-sector growth targets.

• Identify opportunities to expand existing public-sector partnerships through additional services, geographies, funding streams, and populations served.

Government Partnerships & Strategic Relationship Development

• Build trusted relationships with senior leaders across state agencies, Medicaid programs, county behavioral health departments, education agencies, legislative offices, and other public-sector stakeholders.

• Identify unmet needs and strategic priorities within government organizations and translate them into actionable growth opportunities.

• Serve as a senior representative of Brightline with agency leadership, policymakers, procurement teams, and public-sector executives.

• Develop long-term account strategies designed to expand Brightline's footprint within existing public-sector partnerships.

• Position Brightline as a trusted strategic partner in advancing access, quality, outcomes, and innovation in youth behavioral health.

• Establish and maintain executive-level relationships capable of generating future procurement, partnership, and funding opportunities.

Procurement, Pursuit Strategy & Contracting

• Lead Brightline's participation in competitive public-sector procurements, including RFPs, RFIs, RFQs, grants, and other government contracting mechanisms.

• Develop opportunity-specific pursuit strategies, stakeholder maps, competitive assessments, and win plans.

• Coordinate cross-functional proposal teams and ensure alignment across Growth, Clinical, Operations, Product, Finance, and Legal.

• Lead contract negotiations and commercial discussions through execution.

• Create scalable processes and best practices that improve Brightline's ability to compete for and win public-sector business.

• Maintain visibility into upcoming procurement opportunities and funding initiatives across target markets.

• Develop compelling business cases and value propositions that differentiate Brightline in competitive environments.

Government Affairs & Strategic Advisor Management

• Serve as the primary internal owner of relationships with Brightline's government affairs firms, lobbyists, policy advisors, consultants, and industry associations.

• Establish clear objectives, priorities, and performance expectations for external partners supporting Brightline's growth efforts.

• Coordinate activities across external stakeholders to ensure alignment with Brightline's public-sector growth strategy and opportunity pipeline.

• Monitor legislative, regulatory, funding, and procurement developments relevant to Medicaid, behavioral health, education, and youth services.

• Partner with executive leadership to translate policy developments into actionable growth opportunities.

• Represent Brightline at industry conferences, policy forums, trade associations, and public-sector events.

Public Sector Account Growth & Stewardship

• Serve as executive sponsor for key public-sector partnerships and strategic accounts.

• Develop executive relationship strategies that support contract retention, renewal, and expansion.

• Partner with operational and clinical leaders to ensure commitments made during the contracting process translate into successful implementation and measurable outcomes.

• Identify opportunities to broaden existing partnerships through new services, populations, geographies, or funding streams.

• Support contract amendments, renewals, and partnership expansion initiatives.

Market Intelligence & Strategic Planning

• Analyze state and local policy environments, Medicaid initiatives, funding mechanisms, procurement trends, and behavioral health reform efforts.

• Identify emerging opportunities tied to Medicaid transformation, school-based mental health programs, behavioral health integration initiatives, youth behavioral health investments, and federal funding programs.

• Develop market-entry recommendations supported by competitive intelligence, funding analyses, and strategic assessments.

• Partner with analytics and strategy teams to build compelling value propositions supported by outcomes, access, quality, and cost data.

• Maintain a forward-looking view of the public-sector landscape and proactively identify growth opportunities before formal procurement processes begin.

Leadership & Cross-Functional Influence

• Operate as a senior enterprise leader capable of driving outcomes through influence rather than direct authority.

• Coordinate cross-functional teams across Growth, Clinical, Operations, Product, Finance, Legal, Marketing, and Analytics in support of strategic public-sector opportunities.

• Lead opportunity-specific pursuit teams, ensuring accountability, alignment, and execution across stakeholders.

• Effectively manage and leverage external consultants, lobbyists, government affairs advisors, and strategic partners to advance Brightline's objectives.

• Establish scalable processes, governance, and operating rhythms that support public-sector growth as Brightline expands.

• Help define future organizational capabilities and team structures as the public-sector business continues to scale.

Requirements

• 10+ years of experience in healthcare business development, public-sector healthcare growth, Medicaid managed care, healthcare consulting, government contracting, government healthcare programs, or related fields.

• Demonstrated track record of sourcing, advancing, and closing complex public-sector healthcare opportunities resulting in meaningful revenue growth.

• Proven experience managing opportunities throughout the full business development lifecycle, from market identification and stakeholder engagement through contract execution and implementation handoff.

• Experience leading competitive public procurements, including RFPs, RFIs, RFQs, grants, and government contracting processes.

• Deep understanding of state Medicaid programs, behavioral health funding structures, public-sector purchasing processes, and government healthcare ecosystems.

• Demonstrated success influencing executive-level decision makers within state agencies, county governments, Medicaid programs, health plans, education systems, or related public-sector organizations.

• Strong commercial instincts with the ability to translate policy priorities and government initiatives into sustainable business opportunities.

• Experience managing and forecasting a complex opportunity pipeline and consistently achieving growth targets.

• Demonstrated success operating as a highly independent growth leader responsible for originating and advancing complex opportunities with limited dedicated support resources.

• Experience managing external consultants, government affairs firms, lobbyists, strategic advisors, or similar stakeholder groups.

• Proven ability to drive results through influence across cross-functional teams and external stakeholders without direct reporting authority.

• Strong project leadership and pursuit-management capabilities, including coordination of multiple workstreams across complex procurement and contracting processes.

• Exceptional executive presence, communication skills, and ability to navigate complex, multi-stakeholder decision-making environments.

• Strong analytical and strategic capabilities, including market assessment, business case development, and growth planning.

• Ability to travel as needed to support relationship development, procurements, and strategic partnerships.

Preferred Qualifications

• Experience in behavioral health, pediatric healthcare, digital health, value-based care, Medicaid, or healthcare services organizations.

• Experience securing and managing large-scale public-sector contracts exceeding $10 million annually.

• Existing relationships within state Medicaid agencies, behavioral health departments, county governments, education agencies, or related public-sector organizations.

• Experience overseeing government affairs, public policy, advocacy, or lobbying engagements in support of growth objectives.

• Experience working in high-growth healthcare organizations and scaling new growth channels.

We Offer Several Benefits, Perks, and Stipends

• Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401(k)

• 12 Company Holidays + Floating Holidays, Holiday Shutdown, Paid Time Off, and Parental Leave

• Health and Wellness Stipend

• Home Office Reimbursement

• Professional Development Reimbursement

• Stock Options

At Brightline, we have built a total rewards philosophy that includes fair, equitable, competitive, geo-based compensation that is performance and potential based. Our strategy is informed by robust market research and thoughtful input from every level of our organization. Total rewards include salary, equity, benefits, wellbeing, and opportunity.

In compliance with applicable pay transparency regulations, the annual base salary range for applicants is $200,000–$236,000.

Our Commitment to Building a Diverse, Equitable, and Inclusive Workforce

At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation upon which our mission is built. We are committed to:

• Building a future where all families can access inclusive, high-quality care

• Creating an environment that encourages employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive

• Systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems

• Ensuring that every employee, candidate, client, and family we serve is valued and respected

About Brightline

Brightline is a leading pediatric behavioral health company delivering evidence-based mental health care to children, adolescents, and families through a hybrid model of virtual and in-person services. Brightline's offerings include diagnostic evaluation, therapy, psychiatry, psychological testing, and specialized programs supporting conditions such as anxiety, OCD, ADHD, and disruptive behaviors.

Founded in 2019, Brightline has served tens of thousands of families with industry-leading clinical outcomes and has become a trusted partner to health plans, employers, and public-sector organizations seeking to improve access to high-quality behavioral healthcare. Brightline is backed by leading healthcare and technology investors and partners, including Boston Children's Hospital, Northwell Health, Blue Cross Blue Shield of Massachusetts, Google Ventures, KKR, and Oak HC/FT.

Together, we're building a future where every child and family can access the behavioral healthcare they need to thrive.