Vice President - Public Relations (BFSI)

Job Description

Vice President / Chief Strategy Officer PR (BFSI)

Department: Public Relations (BFSI)
Designation: Vice President / Chief Strategy Officer PR (BFSI)
Reports to: Founder / Managing Director
Location: Mumbai
Experience: 15+ years in PR / Communications / Brand Reputation
Employment Type: Full-time

Role Overview
The Vice President / Chief Strategy Officer PR will be a key member of the agency's leadership team, responsible for driving the overall PR strategy, client relationships, business growth, strategic direction and quality standards of the PR function.
The role will work closely with the Founder to shape the agency's PR vision, strengthen its market positioning, build long-term client relationships, drive revenue growth and develop a high-performing PR
leadership team. This is a strategic leadership role, requiring a strong combination of PR expertise, commercial acumen, client leadership, people management and industry influence.
The individual will be expected to move beyond account-level execution and take ownership of how the agency thinks, advises, grows and delivers PR.

Key Responsibilities

• Overall PR Strategy & Vision
• Strategic Client Leadership
• Business Development & Revenue Growth
• Client Portfolio & Commercial Management
• Oversee the overall health and profitability of the PR client portfolio.
• Leadership & Team Development
• Quality & Governance
• Reputation & Crisis Communications
• Media & Industry Relationships
• Agency Positioning & Thought Leadership
• Collaboration with Founder & Leadership Team

Key Performance Indicators (KPIs)
Business Growth
PR revenue growth
New business revenue
New client acquisition
Account expansion and upselling
Pipeline value and conversion
Client profitability
Client Success
Client retention
Client satisfaction
Growth of strategic accounts
Senior stakeholder relationships
Quality of strategic counsel

PR Excellence
Quality and impact of campaigns
Media visibility and quality of coverage
Strategic outcomes delivered for clients
Crisis/reputation management outcomes
Innovation in PR solutions People & Leadership
Performance of PR leadership team
Employee retention
Leadership pipeline development
Team productivity
Capability building and mentoring

Agency Brand
Industry visibility
Awards and recognitions
Thought leadership
Speaking opportunities
Media and industry relationships

Candidate Profile

• Experience 15+ years of experience in PR, strategic communications, corporate communications or a related field.
• Significant experience in a PR / communications agency environment.
• Proven track record of managing large client portfolios and senior stakeholders.
• Experience leading teams and driving business growth.
• Strong exposure to new business, pitches and commercial negotiations.

Skills

• Exceptional strategic thinking
• Strong business and commercial acumen
• Excellent client relationship management
• Strong communication and presentation skills
• Deep understanding of the PR and media ecosystem
• Strong people leadership
• Crisis and reputation management expertise
• Negotiation and influencing skills
• Ability to operate at both strategic and organizational levels.

Interested candidates drop their CV at [email removed]