Vice President of Marketing

The incumbent will own XEBO. ai's global marketing strategy, from brand, demand generation, product marketing, and content to communications, working closely with the CEO, Product, and Sales leadership to accelerate growth across existing markets (APAC, MENA, and North America) and new international markets. This is a builder's role: you'll shape marketing strategy and infrastructure in a lean, fast-moving SaaS company and scale it as the company grows. Someone keen to run the marketing vertical on KPIs and ROI will be a good fit for this role.

Responsibilities:

• Marketing Strategy and Leadership: Define and execute a global marketing strategy aligned with company growth targets; build, lead, and mentor a high-performing marketing team.
• Brand and Positioning: Own XEBO. ai's brand identity and market positioning as an AI-powered CX/EX/Digital Research platform; differentiate against established players in the experience management space.
• Demand Generation and Pipeline: Design and run integrated demand-gen programs (digital, content, events, partnerships) to drive qualified pipeline for sales across target industries and geographies.
• Product Marketing: Partner with Product to shape go-to-market for new features and AI capabilities (e. g., the XEBO AI Assistant), including messaging, positioning, competitive intelligence, and launch plans.
• Content and Thought Leadership: Build a content engine (blogs, white papers, case studies, webinars) that establishes XEBO. ai as a thought leader in CX, EX, and digital research.
• Own the company's podcast strategy: from guest strategy and production to distributionas a core thought-leadership and demand-gen channel.
• Digital Marketing and Performance: Own SEO/SEM, paid media, marketing automation, and website strategy; drive measurable ROI on marketing spend.
• Global GTM Expansion: Tailor marketing strategy for regional nuances across APAC, MENA, and North America; support entry into new markets.
• Sales and Marketing Alignment: Work closely with Sales leadership to align on ICPs, lead scoring, funnel metrics, and revenue targets.
• Partnerships and Events: Manage strategic partnerships, sponsorships, and industry events/conferences that build brand credibility (e. g., CX-focused events).
• Analytics and Reporting: Establish marketing KPIs and reporting dashboards; use data to continuously optimize channel mix and campaign performance.
• Representation on global platforms: Act as the face of Xebo. AI on global platforms, including events, conferences, and summits.

Requirements:

• 12+ years of progressive marketing experience, including senior leadership roles (VP Marketing / CMO or equivalent) at a B2B SaaS company; experience in CX, survey/research, martech, or analytics platforms is a strong plus.
• Open to travel for global events, conferences, meetings, and summits to represent XEBO. ai
• Proven track record of building and scaling marketing functions and demand-generation engines that translate into measurable pipeline and revenue growth.
• Strong understanding of global B2B SaaS go-to-market, ideally with experience across multiple regions (APAC, MENA, and North America specifically).
• Hands-on experience with modern marketing stacks: marketing automation, CRM, SEO/SEM, and analytics tools.
• Excellent brand and storytelling instincts, with the ability to translate complex AI/data products into clear market positioning.
• Strong leadership and team-building skills, with experience managing distributed/remote teams.
• Data-driven mindset; comfortable owning marketing budgets, forecasting, and reporting to leadership/board.
• Excellent communication skills; comfortable operating as a public face of the company (conferences, press, analyst relations).
• Startup/scale-up experience preferredable to operate with agility in a lean team while building processes for scale.