Vice President, Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Vice President, Marketing based in United States.

This executive-level marketing role offers the opportunity to shape and execute a comprehensive marketing strategy within a mission-driven organization focused on education and student success. You will lead brand evolution, lifecycle marketing, product positioning, communications, and growth initiatives while building scalable marketing operations. Working closely with executive leadership and cross-functional teams, you will create alignment between marketing, revenue, product, and member experience goals. The role combines strategic vision with hands-on execution, requiring a leader who can build structure, improve performance, and inspire teams through transformation. You will influence market presence, strengthen stakeholder engagement, and help communicate the value of innovative solutions across the education ecosystem. This is a unique opportunity to make a meaningful impact while shaping the future direction of a growing organization.

Accountabilities:: Develop and execute an integrated enterprise marketing strategy that strengthens market positioning, supports organizational goals, and aligns with growth and member outcomes.

Establish marketing priorities, success metrics, investment strategies, and operating rhythms that drive measurable business impact.

Lead brand integration initiatives by ensuring consistent messaging, positioning, visual identity, and communications across all channels and audiences.

Translate organizational value propositions into compelling messaging for school leaders, educators, members, prospects, students, and families.

Build and execute lifecycle marketing strategies focused on engagement, retention, adoption, renewal readiness, and expansion opportunities.

Partner with Sales and revenue teams to develop enablement materials, campaign strategies, competitive insights, and marketing programs that support acquisition and growth.

Collaborate with Product and Member Experience teams to define product positioning, launch strategies, customer messaging, and portfolio differentiation.

Establish voice-of-customer processes to inform marketing decisions, product narratives, and market opportunities.

Strengthen marketing operations through improved systems, processes, dashboards, reporting frameworks, and data-driven decision-making.

Manage and develop a marketing team, providing coaching, performance management, and strategic direction to support a high-performing culture.

Oversee marketing budgets, vendor relationships, timelines, and resources while ensuring effective financial management.

Represent the organization with external stakeholders, partners, industry communities, and leadership audiences.

Requirements:

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

15+ years of relevant marketing experience, including significant leadership responsibility across teams, functions, or major organizational initiatives.

Proven experience leading marketing functions spanning communications, product marketing, lifecycle marketing, growth marketing, campaigns, and marketing operations.

Demonstrated ability to build and execute integrated, multi-channel marketing strategies across digital channels, email, web, events, webinars, content, and partner programs.

Strong background supporting sales teams through enablement strategies that contribute to acquisition, retention, expansion, and revenue growth.

Deep understanding of B2B and B2C marketing principles, including segmentation, buyer personas, customer journeys, market research, and audience-specific messaging.

Experience using CRM systems, marketing automation platforms, analytics tools, and performance reporting solutions to optimize outcomes.

Strong leadership skills with experience managing teams, budgets, vendors, and complex cross-functional initiatives.

Excellent communication, storytelling, and stakeholder management abilities, with the confidence to influence executive audiences.

Ability to operate effectively in an evolving environment, balancing strategic thinking with hands-on execution.

Experience in EdTech, education services, assessment, enrollment, SaaS, professional learning, or other mission-driven industries is preferred.

Familiarity with membership-based organizations and strategies related to engagement, retention, renewal, and expansion is preferred.

Experience with marketing technology platforms such as HubSpot, Salesforce, Pardot, Marketing Cloud, or similar tools is preferred.

Benefits:

Fully remote position within the United States with approximately 20–25% travel for team meetings, conferences, and partner engagement.

Opportunity to lead marketing transformation within a mission-driven organization supporting educators, schools, students, and families.

Meaningful executive-level impact with the ability to shape strategy, systems, and organizational growth.

Collaborative environment with thoughtful colleagues focused on innovation, education, and measurable impact.

Opportunity to build and scale marketing capabilities during an important period of organizational evolution.

Values-driven culture emphasizing inclusion, trust, collaboration, and professional growth.

Competitive compensation package and benefits designed to support employee well-being.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1