Vice President Marketing

Vice President – Marketing

Experience: 15–20 Years

Function: Marketing & Brand

Industry: FMCG / Dairy / Food & Beverage

Role Overview

Lotus Dairy is looking for a Vice President – Marketing to lead the company's complete 360° Brand & Marketing function and drive the next phase of brand and business growth. The role will own the

overall brand strategy, portfolio strategy, consumer understanding, marketing communication, ATL, BTL, Digital, Social Media, Performance Marketing, Trade Marketing, E- commerce, PR, Influencer, Activations, Innovation, Packaging, and Consumer Engagement agenda for the organization.

The VP will be responsible for building strong, differentiated brands, strengthening consumer preference, identifying new growth opportunities, and translating marketing investments into measurable

revenue, market share, penetration, and brand equity.

The role will work closely with the CEO/MD, Sales, Commercial, R&D, Operations, Finance, and other

leadership teams to align consumer strategy with business objectives. It will also lead the company's creative, media, digital, research, PR, and other agency partnerships.

As the senior-most marketing leader, the individual will build and mentor a high-performing marketing organization, establish a culture of consumer-centricity and innovation, and drive the transformation of Lotus Dairy into a modern, data-driven and digitally enabled consumer brand.

Ideal Candidate

A seasoned marketing leader with 15–20 years of experience and a proven track record in 360° brand

building and consumer marketing, preferably within FMCG, Dairy, Food & Beverage, or Consumer Products.

The ideal candidate must have experience across brand strategy, integrated campaigns, portfolio

management, innovation, digital transformation, consumer insights, media, trade marketing, and marketing ROI, with demonstrated success in building brands and delivering business growth.

Requirements

Experience: 15–20 years of overall experience, with significant experience in senior Brand/Marketing leadership roles.

Education: MBA/PGDM in Marketing/Management, preferably from a reputed institution.

Industry: Strong preference for candidates from FMCG, Dairy, Food & Beverage, Consumer Products, or

allied consumer-facing industries.

360° Marketing: Proven experience across Brand Strategy, ATL, BTL, Digital, Social, Media, Trade

Marketing, Consumer Activation, PR, Influencer Marketing, E-commerce, and Innovation.

Brand Building: Demonstrated success in building, repositioning, scaling, or transforming consumer brands with measurable business impact.

Brand Launches: Strong experience in end-to-end new brand/product launches, from consumer insight and positioning to communication, market launch, and scale-up.

Portfolio Management: Experience managing multiple brands/categories, including portfolio expansion, renovation, premiumization, and new category development.

Business Impact: Strong track record of connecting marketing investments with revenue growth, market

share, consumer penetration, brand equity, and ROI.

Leadership: Proven experience in building and leading high-performing marketing teams and managing large agency and partner ecosystems.

Digital & Innovation: Strong understanding of digital transformation, performance marketing, e-commerce, data-led marketing, AI, and emerging consumer technologies.