Vice President - Marketing - D2C Business
Aretius Advisory · Kolkata · onsite · Posted 62d ago
About a minute. You'll make an account on the way through.
About this role
Duties and responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Own the strategy for all media: paid search, paid social and organic campaigns (AdWords, Facebook, LinkedIn, SEO) spanning EMEA markets, from conception to execution.
- Be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimize all campaigns.
- Developing and managing digital prospecting and remarketing campaigns.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.
- Drive optimization plans through analysis of large data sets.
- Advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimization.
- Be the point of contact with our digital media agency.
- Lead, motivate and grow the team and share expertise to improve and better the growth of the brand.
Desired Candidate Profile:
- Excellent communication and analytical skills.
- Should have attention to details.
- Should have good work ethics and calm attitude.
- 10+ years performance marketing experience where D2C performance management activities have been managed.
- Worked on high budget (100 Cr+) brands.
- Ability to work with multiple stakeholders/ external agencies.
- Digital media understanding, planning and evaluation.
- Strong creative sensibilities.
- High ownership and passion.
- Experience working on multiple projects and managing tight timelines.
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