Vice President Marketing and Communications

We are looking for a Head of Marketing & PR to build and lead the complete marketing engine for Flipspaces — spanning brand, marcom, PR, digital marketing, SEO, online lead generation and offline ecosystem-led marketing.

This is a high-ownership, business-facing role combining brand building with measurable revenue impact. The person will strengthen Flipspaces as a differentiated technology-led design & build platform while creating a scalable marketing funnel across SME, Enterprise and strategic growth segments.

The role will also own builder, broker and channel-partner marketing as an important offline acquisition and brand-building channel.

1. Brand Strategy & Development

Own and evolve Flipspaces' overall brand strategy, positioning, narrative and differentiated identity.

Build Flipspaces as a leading technology-led design & build brand across India and international markets.

Develop annual brand strategy, campaigns and brand calendars aligned with business priorities.

Drive brand consistency across website, social media, sales collateral, PR, digital campaigns and customer touchpoints.

Develop compelling narratives around Flipspaces' technology, design, execution capabilities, global supply chain and customer outcomes.

Build distinctive brand properties and IPs such as FlipVerse, FlipCircle and other engagement platforms.

Track brand awareness, consideration, share of voice and competitive positioning.

2. Marketing Communications / Marcom

Own the integrated 360 marketing communications charter across digital and offline channels.

Develop campaign concepts that translate business propositions into compelling customer-facing communication.

Own content strategy across LinkedIn, website, email, social media, sales enablement and other relevant platforms.

Manage creative agencies, production partners and other external marketing partners.

Develop sector-specific communication for Enterprise, SME and emerging segments such as hospitality, retail, F&B, healthcare and warehousing.

Ensure communication is consistent, differentiated and commercially relevant.

3. PR & Corporate Communications

Own Flipspaces' PR strategy and media relations.

Build strong relationships with business, real estate, startup, technology and industry media.

Drive proactive thought leadership for founders and senior leadership.

Create a pipeline of media stories, interviews, opinion pieces, features, awards and speaking opportunities.

Manage corporate announcements, launches, milestones, case studies and reputation management.

Develop crisis communication frameworks and manage sensitive communications when required.

Increase Flipspaces' share of voice and quality of media presence.

4. Digital Marketing, SEO & Online Lead Generation

Own the complete digital acquisition engine across SEM, SMM, SEO, display, affiliate, retargeting, email and other performance channels.

Build scalable online lead-generation programs for SME and relevant Enterprise segments.

Own the marketing funnel from traffic MQL SQL opportunity revenue.

Work closely with Sales and CRM teams to improve lead quality, nurturing and conversion.

Develop account-based marketing programs for high-value Enterprise accounts.

Establish performance dashboards covering CAC, CPL, MQLs, SQLs, conversion rates, pipeline contribution and ROI.

Continuously test new channels, audiences, creatives, landing pages and acquisition models.

Own the overall SEO strategy and organic growth roadmap.

Drive AEO/GEO and AI-search visibility as an emerging organic acquisition channel.

Own website optimisation for traffic, engagement, lead generation and conversion.

 

5. Offline Marketing & Ecosystem Development

Build and lead Flipspaces' offline marketing engine across builders, brokers, channel partners and real estate ecosystems.

Develop strategic relationships with builders, developers, brokers, consultants, coworking operators and other real estate influencers.

Create a structured Builder & Broker Marketing Program to generate qualified business opportunities.

Develop regional marketing plans in partnership with Sales / BD teams.

Drive channel-partner engagement through initiatives such as FlipCircle, experience centres, partner meets and R&R programs.

Identify opportunities where offline ecosystem engagement can create both brand visibility and business pipeline.

Build measurement frameworks for partner-led marketing and acquisition.

6. Content & Thought Leadership

Establish Flipspaces as a credible voice on the future of workplaces, technology in design & build, real estate, productivity, sustainability and the future of the built environment.

Develop executive thought-leadership programs for founders and leadership.

Drive original content including reports, research, case studies, videos, podcasts, articles and social content.

Leverage proprietary technology, projects and customer success stories as content assets.

7. Sales & Business Alignment

Work closely with Sales, BD, Enterprise, SME, Product, Design and Leadership to align marketing with business priorities.

Translate business targets into marketing plans and measurable pipeline objectives.

Build strong Sales-Marketing alignment around ICPs, campaigns, lead quality, account targeting and conversion.

Support key-account acquisition through targeted campaigns, ABM and relationship-led marketing.

8. Team & Agency Leadership

Build and lead a high-performance marketing organisation across Brand & Marcom; PR & Communications; Digital & Performance Marketing; SEO / Organic Growth; Content & Creative; and Builder / Broker Marketing.

Build the right agency ecosystem and manage external partners.

Establish clear KPIs, operating rhythms, budgets and accountability.

Develop a culture of experimentation, performance measurement and continuous optimisation.

 

Key Success Metrics

 

Brand

Brand awareness and consideration

Share of voice and quality of media coverage

Brand search growth

Thought-leadership visibility

Engagement and reach

 

Digital & Demand Generation

Marketing Qualified Leads

Sales Qualified Leads

Lead-to-opportunity conversion

Marketing-generated pipeline

Marketing-sourced revenue

CAC / CPL

Digital channel ROI

Organic traffic and inbound leads

SEO rankings and share of search

 

Offline / Ecosystem

Qualified leads from builder / broker ecosystem

Active channel partnerships

Partner-generated pipeline and closures

Partner engagement and repeat business

 

Overall

Marketing contribution to revenue

Cost efficiency

Campaign ROI

Marketing funnel velocity

Average Order Value

Quality and scalability of the marketing engine

 

Ideal Candidate Profile

15–18 years of experience in integrated marketing, brand, digital and communications, preferably in B2B, real estate, technology, design & build, infrastructure or adjacent sectors.

Strong understanding of both brand marketing and performance/demand generation.

Demonstrated experience building brands while delivering measurable business outcomes.

Deep understanding of digital acquisition, SEO, CRM, marketing automation and analytics.

Experience in builder/developer/broker or channel-led marketing is highly desirable.

Experience managing agencies, internal teams and significant marketing budgets.

Strong communication, storytelling and presentation skills.

Commercially sharp with the ability to connect marketing activity to pipeline and revenue.

Entrepreneurial mindset with the ability to operate in a fast-moving, high-growth environment.

 

Leadership Traits

Strategic: Can define the brand and marketing roadmap, not just execute campaigns.

Commercial: Understands that marketing ultimately needs to create business value.

Integrated: Equally comfortable discussing brand, PR, Google Ads, SEO, CRM, content or a builder partnership.

Data-driven: Uses metrics and attribution to prioritise investments.

Creative: Can create differentiated ideas that make Flipspaces stand out.

Execution-oriented: Can move rapidly from strategy to execution and results.

Collaborative: Works seamlessly with Sales, Business, Product, Design and Leadership.