Vice President Digital Marketing

Role Summary:

We are looking for an experienced professional to lead Digital customer acquisition to enhance revenue, organic, traffic and customer engagement.

Pre-requisites for consideration of candidature:

• MBA from premier B-Schools.

• 12-15 years of experience.

Companies (e.g., e-commerce, EdTech, e-health) or Healthcare of having led teams on SEM and SEO with sizeable digital spend is a must.

Must have:

• Strong leadership skills and team management

experience

• Good D2C marketing experience and a passion

for digital technologies

• Revenue target responsibility experience in a

digital business.

Key Job Responsibilities:

• Develop and lead the digital customer acquisition strategy across all

digital touchpoints — including website, content platforms, email,

and social media — ensuring alignment with the company's vision

• Drive growth in digital acquisition and take full ownership of traffic,

conversion, and ROI across all digital channels, including paid search,

SEO, affiliate marketing, retargeting, content marketing, CRM, and

inside sales. Define investment priorities, audience segmentation,

and performance expectations to maximize return.

• Continuously optimize performance through data-driven

experimentation and insight-led enhancements, including A/B and

multivariate testing, customer segmentation, creative partnerships,

and landing-page optimization.

• Oversee the day-to-day execution and performance of all digital

marketing initiatives, ensuring disciplined campaign management,

quality of execution, and agility in response to performance trends.

• Establish key performance metrics and provide proactive reporting to

senior leadership on a weekly, monthly, and quarterly basis,

highlighting trends, insights, and opportunities for performance

improvement and scale.

Other details:

• CTC Range: Best in the Industry

• Reporting to: CEO

• Location: Gurgaon

Functional Knowledge, Skills and Experience:

• Creative skills to generate new marketing ideas for effectively connecting with

target audience.

• Deep and nuanced understanding of customer segmentation, customer

behavior / decision making journey for B2C &D2C products & services

• Strong business acumen and ability to connect revenue & brand objectives

with marketing levers and ability to develop a full-blown marketing execution

• Ability to synthesize data and make data-driven decisions

• Should be analytical, curious, and have good problem solving and

stakeholder management skill

Behavioural Competencies:

• Achieves Results and Is Accountable

• Plans and Organizes Effectively

• Adheres to Processes

• Resolves Problems

• Collaborates with Others