Vice President Digital Marketing
Recex.co · Mumbai · onsite · Posted 54d ago
Not disclosed15–17 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities
- Strategic Leadership:
- Define and lead end-to-end digital marketing strategy aligned with business goals.
- Lead digital transformation initiatives focused on customer acquisition and retention.
- Performance Marketing & ROI:
- Oversee paid campaigns across Google Ads, Meta, LinkedIn, programmatic platforms.
- Optimize customer acquisition costs (CAC), lifetime value (LTV), and conversion funnels.
- Brand and Content Strategy:
- Enhance digital brand visibility and positioning in a competitive broking space.
- Supervise creation of high-impact content, SEO/SEM strategies, and influencer engagement.
- MarTech & Automation:
- Leverage tools like CRM, marketing automation (e.g. Leasquared, Salesforce), and analytics platforms for personalized and scalable marketing.
- Implement robust data analytics and attribution models for informed decision-making.
- Team Leadership & Collaboration:
- Lead and mentor a cross-functional marketing team (content, performance, design, analytics).
- Collaborate with product, sales, compliance, and tech teams for campaign success.
- Customer Experience & Retention:
- Use analytics and customer insights to improve onboarding, retention, and upsell journeys.
- Drive app engagement and website conversions through UX and personalization.
- 15+ years of experience in digital marketing, preferably in financial services or fintech.
- Proven leadership in building and executing high-performing digital campaigns.
- Strong knowledge of trading platforms, investor behavior, and regulatory norms (SEBI).
- Expertise in tools like Google Analytics, Tag Manager, marketing CRMs, and paid media platforms.
- Experience managing large budgets and performance KPIs.
- Exceptional communication, analytical, and stakeholder management skills.
- MBA in Marketing, Digital Strategy, or related field.
- Certifications in Digital Marketing (Google, Meta, etc.) or Financial Services Marketing.
Sourced from foundit
Skills
LinkedinAnalyticsCRM & Marketing AutomationProgrammatic platformsmetaTag Managerpaid media platformsLeasquaredsalesforceGoogle Ads