Vice President - Brand Marketing
Lagrange Point International · Bengaluru · onsite · Posted 52d ago
About a minute. You'll make an account on the way through.
About this role
About the Company:
Our client is a high-growth, consumer-focused brand with a strong digital presence and a rapidly expanding omnichannel footprint. Having established strong consumer traction, the company is entering its next phase of growth, with significant opportunities across new categories, markets and consumer segments.
Roles & Responsibilities:
- Own the overall brand strategy, positioning and architecture.
- Lead integrated 360 brand campaigns across digital, social, OTT, OOH and retail.
- Translate consumer insights into differentiated brand propositions, communication and creative platforms.
- Drive celebrity, influencer and strategic brand partnerships to strengthen brand equity.
- Build a consistent and differentiated brand experience across digital and physical touchpoints.
- Lead the brand strategy for new categories, products and consumer segments.
- Build, develop and lead a high-performing brand and marketing organisation.
- Establish brand health metrics and drive measurable impact from brand investments.
- Partner closely with the Founders and senior leadership team on the company's long-term brand agenda.
Skills & Qualifications:
- 12-20 years of experience in brand building, consumer marketing or integrated marketing.
- Strong experience across Fashion, Jewellery, Beauty, Lifestyle, D2C, Retail, Premium Consumer or adjacent categories.
- Proven track record of building, scaling or repositioning consumer brands.
- Strong experience in integrated campaigns, consumer communication and creative strategy.
- Experience across both digital-first and offline/retail brand building.
- Strong understanding of consumer behaviour, brand equity and commercial outcomes.
- Experience managing celebrity/influencer partnerships and leading creative agencies.
- Strong strategic, creative and commercial orientation.
- Candidates from high-growth, entrepreneurial environments preferred.
What's on Offer:
- Opportunity to own the overall brand charter for a high-growth consumer business.
- Direct exposure to and partnership with the Founders and senior leadership team.
- Significant ownership to shape the brand's strategy, positioning and consumer proposition.
- Opportunity to build and lead the brand organisation.
- Exposure to new categories, omnichannel expansion and national scale-up.
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