Value and Promotional Strategy Manager, UKI

About the role

As the UKI Value & Promotional Strategy Manager you will translate central initiatives and promotions into high impact UKI campaigns. You will have end-to-end ownership of the UKI promotional calendar along with defining the value strategy for both customer and merchants, liaising, pitching and gaining buy-in from key stakeholders and localising the Global strategy for UKI. Reporting to the Senior Marketing Manager, you will work cross-functionally to optimise promotional investments and deliver maximum customer value while driving business growth. This is a hybrid role working 3 days a week from our Manchester office.

You will be responsible for utilising data driven insights, past performance and market trends to identify growth opportunities to improve ROI and impact through experimentation. This is a high impact role where you will bridge the gap between commercial objectives and customer experience.

What you'll be doing

• End to end ownership of UKI local promotions and merchant offers. Partnering with central functions to identify market needs and partner requirements and defining the “where” and “how” to play, building and implementing a strategy to support these needs

• Owning the team’s reporting cycle, delivering weekly and monthly performance analysis and campaigns. Identify emerging trends and data-driven optimisation areas to foster a culture of continuous improvement.

• Champion the voice of customers and partners in the promotional space, working closely with the commercial, finance, value & promotions and partner facing teams to stay up to date with partner needs and perspectives.

• Partner with Insights and Data Science teams to develop a strong sense of Customer needs and key Qs and research that needs deploying.

• Partner with central teams to adapt global strategies for the UKI market, ensuring regional priorities and merchant needs are embedded into business plans

• Define and implement promo strategies to deliver on objectives and KPIs, ensuring best in class execution. Lead on trade offs and requests based on importance, urgency and impact.

• Align promotional plans between different central and local marketing teams to ensure we have the right technical, reporting and targeting foundations in place for the plan.

• Instrumental in defining the UKI customer and merchant promotional strategy. Driving high-value discount, vouchering, and offer initiatives that maximise local engagement, ROI, and partner growth.

• Pitch and sell strategic promotional programmes to key commercial stakeholders to secure buy-in and maximum partner engagement.

• Keep on top of competitor trends and activity to refine strategies in the regional market.

• Owning the Go To Market strategy and sell-in for UKI promotions

Requirements

• 3-4 years experience in Marketing or Commercial role, mandatory to have worked with value / promotional campaigns

• Preferred Bachelor’s degree in Marketing, Business, or a related field

• Excellent communication and collaboration skills to work effectively with cross-functional teams, particularly commercial teams.

• Experience presenting ideas and recommendations to senior leadership to gain buy in

• You’re both analytical & commercial and you enjoy interpreting data to develop insight/consumer-led marketing strategy. Comfortable with analytical tools like excel.

• You have strong interpersonal skills and can manage multiple cross-departmental stakeholders; confident communicating at all levels

• Ability to adapt and manage multiple projects simultaneously.

• Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.

• You have a self-starter attitude and you’re able to thrive in a fast-paced matrixed organisation with constant change.

• You have a proven track record in making things happen - delivering results quickly and efficiently.

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.