Vacancy For Assistant Brand Manager

Role & responsibilities

Key Accountability

Key Activities

Brand Management

• Support the development and execution of annual brand plans and growth strategies.
• Maintain brand positioning and ensure consistency across all customer touchpoints.
• Monitor brand health metrics, market share, and competitive activities.
• Assist in product launches,packaging updates, and portfolio management.

Marketing & Campaign Management

• Plan, coordinate, and execute integrated marketing campaigns across digital, social, retail, and offline channels.
• Collaborate with creative,media, PR, and digital agencies to develop campaign assets.
• Support content planning,influencer partnerships, and customer engagement initiatives.
• Develop marketing calendars and manage campaign timelines.

Track campaign performance and optimize activities based on results

Digital Marketing

• Support social media marketing,and performance marketing initiatives.
• Monitor website, social media,and digital campaign analytics.
• Coordinate and collaborate for paid media activities with internal teams or agencies.
• Identify opportunities to improve digital reach, engagement, and conversion rates.

Consumer & Market Insights

• Conduct market research to understand consumer behavior, trends, and competitor activities.
• Analyze sales data, customer feedback, and campaign performance metrics.
• Generate actionable insights and recommendations for brand and marketing strategies.

Sales & Commercial Support

• Partner with sales and trade marketing teams to drive business objectives.
• Support promotional planning and retail activation programs.
• GTM plans

Budget & Performance Management

• Assist in managing marketing budgets and tracking expenditures.
• Monitor ROI and effectiveness of marketing investments.
• Prepare performance reports and business review presentations for stakeholders.

Stakeholder Management:

• Manage internal and external stakeholders

Preferred candidate profile

• 3 to 5 years of experience in brand management, marketing, digital marketing, or related roles.
• Experience in FMCG, consumer goods, retail