User Acquisition Manager

About Us

Were a London-based growth marketing agency for mobile subscription apps: creative production, performance marketing on Meta and TikTok, the works. We partner with some of the biggest and fastest-growing apps on the App Store: category leaders, household names, and the next wave of breakout hits. Our creative drives millions in revenue for our clients, and we’re scaling fast alongside them.

The Role

We’re hiring a User Acquisition Manager to own paid acquisition for a roster of high-profile subscription app clients. Meta is the core of what we do and will be the core of your week, but you’ll also run campaigns on Google Ads and Apple Search Ads. You’ll build, launch, optimise and scale campaigns across multiple markets, audiences and budgets, and you’ll do it independently across several accounts at once.

This role is built around growth that holds up. Anyone can spend a budget, and anyone can hit a target CPA on a small one. The job is finding what works, scaling it without losing efficiency, and working out what’s holding an account back when it won’t scale. The UA managers who thrive here own their numbers, not just their campaigns.

How We Think About Growth

On Meta, creative is the biggest lever we have, and no one, not the best agencies, not the best media buyers, not the best marketers, can reliably call which ad will win before it’s tested. So we don’t try to. We ship a lot of creative, test fast, and let the data decide. Your job is to make that system work: structure accounts so tests read cleanly, put budget behind what’s earning it, and tell our creative team what the data is saying and what should be made next.

When an account stalls, we want someone who can find out why. Is it the campaign setup? The creative? The audience? The funnel? The offer? Each one has a different fix, and guessing wrong burns budget and time. We want someone who can diagnose the real constraint, recommend what to test next, and back it up with numbers.

And because our clients are subscription apps, the numbers that matter go well beyond the install. A cheap CPI that never converts to a paying subscriber isn’t a win. You’ll need to think in trials, trial-to-paid conversion, CAC and payback, not just top-of-funnel metrics.

What You’ll Do

• Build, launch, optimise and scale paid acquisition campaigns across Meta Ads, Google Ads and Apple Search Ads
• Own Meta campaign structure, bidding, budget allocation, audience strategy and creative testing across your accounts
• Develop channel and campaign strategies based on each client’s business goals, historical performance, available budget and growth opportunities
• Manage meaningful monthly spend and make day-to-day decisions based on CAC, CPA, ROAS, CPI and the subscription metrics behind them
• Identify where growth is constrained, whether by setup, creative, audience, funnel or offer, and recommend what should be tested next
• Scale winning campaigns and accounts while maintaining efficiency
• Work closely with our creative strategists to feed back what the data is signalling and shape what gets made next
• Run multiple campaigns and client accounts independently and own the results end-to-end

You’ll Thrive Here If You:

• Have strong hands-on experience running paid acquisition on Meta, Google Ads and Apple Search Ads, with Meta as your deepest skill
• Have scaled a campaign or account while keeping it efficient, and can explain exactly how (strongly preferred)
• Have worked with subscription mobile apps and understand trials, paid conversion and subscription economics (strongly preferred)
• Can look at a stalled account and tell us why it’s stalled, not just that it is
• Know the difference between a real result and noise, and don’t make big budget calls on small samples
• Think analytically and back your recommendations with data
• Take full ownership of your accounts without needing someone to check in every day
• Want to be paid well for being good at what you do

What You’ll Get

You’ll be running acquisition in some of the most competitive categories on the App Store, with a dedicated creative team behind you: strategists, editors and designers shipping new ads every week. Most UA managers are starved of fresh creative to test. You won’t be. Working across multiple clients, categories and markets at once, you’ll see how different accounts respond to the same levers and sharpen your judgement far faster than you would on a single app in-house. And you’ll be working alongside senior marketers who live and breathe performance and can pressure-test your thinking.

Tools

You’ll live in Meta Ads Manager, and you’ll need to be fluent in Google Ads and Apple Search Ads too. Familiarity with mobile attribution and analytics platforms such as AppsFlyer, Adjust, RevenueCat or similar is a plus, as is understanding how iOS privacy changes affect what you can and can’t measure. Spreadsheets are a given. What we care about is that you trust your data, understand its limits, and still make decisions. If you need someone else to tell you what to test next, this probably isn’t the right fit.