User Acquisition Manager

Job Summary

Position Overview: The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer who will be responsible for managing large-scale advertising campaigns. This person is an analytical and business-savvy number-cruncher who will acquire users for Zynga s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with engineering and machine learning engineers to further improve our internal tools. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. This role is well suited for those who are analytically strong and want to make a direct impact on the growth of the business.

What Youll Do:

• Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, TikTok) and ad network platforms (i.e. Unity, Applovin, Liftoff)
• Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.
• Have understanding of ad attribution and tracking with mobile measurement partners(i.e. Appsflyer, Adjust)
• Collaborate with the Game, Creative, and Product Marketing teams to make decisions that increase LTV and lower acquisition cost.
• Daily, weekly, and quarterly budget forecasting and reporting of results

What You Bring:

• 3+ years experience in a performance marketing role.
• Demonstrated experience with campaign management on paid social and DSP channels.
• Strong problem solving and analytical thinking skills, and experience working in a metrics-based environment.
• Experience with Tableau, advanced Excel, and mobile measurement partners (i.e. Adjust, Appsflyer, Kochava).
• Outstanding stakeholder communication skills - both written and spoken - to work effectively with our external and internal partners.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.