US Sales Executive B2B Cold Calling

Job Summary:

We are looking for a highly motivated and results-driven US Sales Executive / Business Development Executive with 2-5 years of experience in B2B cold calling, inside sales, and lead generation targeting the US market.

The ideal candidate should have excellent spoken English, strong sales and objection-handling skills, and proven experience communicating with US small business owners and decision-makers. Experience selling Accounting, Bookkeeping, Payroll, Taxation, or other B2B services is highly preferred.

The role involves high-volume outbound calling, qualifying prospects, generating sales opportunities, scheduling appointments, and building a strong sales pipeline while working in US time zones.

Important: Experience targeting the US market and willingness to work in US time zones are mandatory requirements.

Key Responsibilities:

• Conduct high-volume outbound cold calls to small business owners and decision-makers across the United States using CRM-provided prospect lists.
• Promote the company's Accounting, Bookkeeping, Payroll, and Taxation services through effective sales pitches.
• Engage prospects in consultative conversations to understand their existing accounting arrangements, business requirements, challenges, and potential interest in switching providers.
• Qualify leads based on business needs, decision-making authority, interest level, budget, and buying timeline.
• Handle objections professionally, build rapport, and communicate the value of the company's services.
• Schedule qualified appointments, discovery calls, and meetings for the sales team.
• Execute timely follow-ups through calls and emails to nurture prospects and improve conversion rates.
• Maintain accurate call records, lead status, follow-up activities, and appointment details in CRM software.
• Achieve daily, weekly, and monthly KPIs for outbound calls, meaningful conversations, qualified leads, appointments, and sales pipeline generation.
• Share customer feedback, common objections, competitor insights, and campaign performance to improve sales strategies.

Required Skills & Qualifications:

• Mandatory: 2-5 years of experience in cold calling, inside sales, telemarketing, or B2B lead generation targeting the US market.
• Proven experience selling products or services directly to US-based small businesses.
• Experience in at least one of the following industries (good to have):
• Accounting, Bookkeeping, Payroll, or Taxation Services.
• Corporate Insurance or Medical Insurance.
• Website Development or Web Hosting.
• IT Products, IT Services, or other B2B solutions.
• Strong spoken English with clear pronunciation and the ability to communicate confidently and professionally with US business owners.
• Hands-on experience in outbound sales, lead qualification, consultative selling, objection handling, and appointment setting.
• Working knowledge of CRM tools such as Zoho CRM, Salesforce, HubSpot, or similar platforms.
• Comfortable working with sales targets, daily KPIs, and performance-based goals.
• Self-motivated, persistent, organized, and capable of handling rejection professionally.
• Willingness to work in US time zones.

Preferred Qualifications:

• Previous experience selling Accounting, Bookkeeping, Payroll, or Tax Preparation services to US clients.
• Experience working with US CPAs, accounting firms, small businesses, or professional service providers.
• Understanding of the US small business market and common accounting or payroll challenges.
• Experience generating qualified appointments and contributing to revenue growth.

Key Performance Indicators (KPIs):

Performance will be measured against defined targets, including:

• Daily outbound calls and connect rates.
• Meaningful conversations with decision-makers.
• Qualified leads generated.
• Appointments and discovery meetings scheduled.
• Follow-up completion and CRM accuracy.
• Sales pipeline generated and lead-to-appointment conversion.

Work Schedule:

• Shift: 7 PM - 4 AM IST, Monday to Friday
• Work Type: Work from Office
• Employment Type: Full-Time
• Location: Viman Nagar, Pune, Maharashtra

Who Should Apply?

Candidates with proven US-market B2B sales experience, excellent communication skills, and a strong track record in cold calling and appointment setting are encouraged to apply. Candidates with experience selling accounting, bookkeeping, payroll, or tax services will receive preference.