Urgent Opening | Trade Marketing Manager (South) | Bangalore

About the Role:

We are looking for a results-driven Trade Marketing Manager who can transform marketing strategy into measurable retail impact.

This role is pivotal in driving brand visibility, dealer footfalls, lead generation, and retail sales conversions through powerful ATL & BTL interventions.

You will work at the intersection of Marketing and Sales, ensuring that every campaign translates into business growth.

If you are hands-on, execution-focused, commercially sharp, and passionate about driving on-ground excellence, this opportunity is for you.

Key Responsibilities:

What You Will Own

Strategic ATL & BTL Execution

• Plan and execute ATL campaigns across Print, Outdoor, Radio, Cinema, and Regional Media
• Design and implement high-impact BTL activations including:
• Dealer-level marketing programs
• Roadshows, test ride events, demo drives
• Mall & corporate park activations
• Exchange & finance camps
• Community & RWA outreach initiatives
• Customize campaigns based on regional and city-level insights.
• Ensure consistent brand presence across all markets.

Field Execution & Sales Alignment

• Drive flawless on-ground execution through agencies and regional teams.
• Partner closely with Sales Heads, Regional Managers, and Dealer Partners.
• Conduct regular market visits to audit activation quality and effectiveness.
• Ensure strict compliance with brand and communication guidelines.

Dealer & Channel Marketing Enablement

• Develop and deploy dealer marketing toolkits (POSM, signage, visibility assets).
• Support dealers with localized marketing plans to improve walk-ins and conversions.
• Train dealer teams on activation goals, customer engagement, and lead capture.

Budget & Vendor Management

• Own ATL & BTL budgets with strong ROI accountability.
• Appoint and manage creative, media, and activation agencies.
• Negotiate commercials and track vendor performance.
• Ensure cost optimization without compromising impact.

Performance Tracking & ROI Management

Define clear KPIs for every campaign:

• Footfalls
• Leads generated
• Conversion rates
• Cost per lead / cost per conversion
• Monitor performance via CRM / SFDC / field reporting systems.
• Analyse results and recommend scale-up or corrective strategies.

What Were Looking For

• 6–10 years of experience in Trade Marketing / Field Marketing / Activations
  
• MBA / PGDM in Marketing preferred
  
• Strong understanding of ATL & BTL execution
  
• Proven experience in retail-led industries such as Automobile, EV, FMCG, or Consumer Durables
  
• Excellent project management and cross-functional coordination skills
  
• High ownership mindset with a strong bias for action
  
• Willingness to travel extensively