Urgent Opening || Performance Marketing Manager | EV Category | B'lore

Role Purpose

The Lead of Performance Marketing will lead Greaves Electric Mobilitys end-to-end digital growth and revenue acquisition charter across the 2W and 3W business ecosystem.

This role is responsible for building and scaling a high-performance, full-funnel growth engine that directly drives vehicle bookings, dealer throughput, market expansion, and revenue growth across India.

Operating at the intersection of growth strategy, data intelligence, media optimization, and commercial execution, the incumbent will own national acquisition strategy across B2C and B2B segments, establish robust online-to-offline attribution systems, optimize conversion infrastructure, and deliver measurable business outcomes from media investments.

The role requires both strategic leadership and executional depth, driving channel strategy, MarTech infrastructure, analytics, agency governance, dealer alignment, and performance-led decision-making across the organization.

Key Responsibilities

• Define and lead the national performance marketing strategy across Greaves Electric Mobility's 2W and 3W portfolio.
• Drive full-funnel acquisition across Google, Meta, YouTube, LinkedIn, Programmatic, and emerging digital channels.
• Build scalable B2C and B2B growth frameworks for retail, fleet, institutional, and commercial segments.
• Own acquisition planning, media budgets, forecasting, ROI, and revenue-linked growth metrics.
• Establish a closed-loop acquisition ecosystem connecting digital investments to leads, test rides, bookings, deliveries, and revenue realization.
• Drive optimization across CAC, CPL, CPTR, CPB, ROAS, LTV/CAC, and contribution-margin efficiency.
• Design advanced audience segmentation, retargeting, and predictive growth models to improve conversion quality and marketing efficiency.
• Lead enterprise-wide Online-to-Offline (O2O) attribution integrating CRM, DMS, digital platforms, and sales conversion data.
• Own the organization's performance analytics and MarTech stack, including GA4, GTM, attribution tools, dashboards, and customer journey analytics.
• Drive CRO initiatives across websites, landing pages, lead funnels, UX journeys, and personalization frameworks.
• Partner closely with Sales, Dealer Networks, Regional Teams, Product, Brand, and Technology functions to improve local-market conversion and acquisition effectiveness.
• Lead agency and vendor ecosystems through outcome-driven governance models tied to business KPIs.
• Build a culture of experimentation, analytical rigor, accountability, and growth-led execution across the marketing organization.

Candidate Requirements

Must-Have

• 8+ years of experience in Performance Marketing, Digital Growth, or Revenue Acquisition, with leadership exposure across large-scale, multi-city or national businesses.
• Proven track record of driving measurable revenue growth through performance-led acquisition strategies.

• Deep expertise across:
• Google Ads
• Meta Ads
• YouTube Acquisition
• Programmatic Media
• Audience Strategy
• Funnel Architecture
• Conversion Optimization
• Marketing Analytics
• Strong capabilities in:
• GA4
• GTM
• Attribution Modeling
• CRM Integrations
• Funnel Analytics
• Cohort Analysis
• Marketing Automation
• Demonstrated success in Online-to-Offline attribution and distributed/dealer-led sales ecosystems.

• Strong commercial acumen with deep understanding of CAC, LTV, ROAS, contribution margins, and growth economics.

• Experience managing large media spends, agency ecosystems, and cross-functional stakeholder environments.

Preferred

• Experience in Automotive, Electric Mobility, BFSI, Ecommerce, Consumer Durables, or other high-consideration purchase ecosystems.
• Exposure to EV customer acquisition and mobility-led growth environments.
• Experience in B2B/fleet acquisition and LinkedIn-led demand generation strategies.