Urgent Hiring For Marketing Manager

Key Responsibilities

Digital Marketing

• Plan, execute, manage, and optimize multi-channel digital marketing campaigns.
• Manage campaigns across email, social media, paid advertising, SEO/SEM, and content marketing.
• Develop and maintain the marketing calendar.
• Ensure consistent messaging and brand positioning across digital channels.
• Track campaign performance, marketing metrics, lead generation, and ROI.
• Analyze campaign data and recommend improvements to maximize marketing effectiveness.
• Support the planning and management of marketing budgets and campaign spend.

Website Management

• Manage day-to-day website content, updates, landing pages, and digital assets.
• Develop and optimize landing pages to support marketing campaigns.
• Monitor website analytics, SEO performance, traffic, engagement, and conversion rates.
• Identify opportunities to improve website UX, SEO, content, and lead conversion.
• Coordinate with internal or external design and development teams for website enhancements.
• Manage website content through CMS platforms such as HubSpot CMS, WordPress, or similar tools.

HubSpot & Marketing Operations

• Manage and maintain HubSpot as the primary marketing automation platform.
• Create and maintain email campaigns, workflows, forms, landing pages, and lead nurturing programs.
• Configure and optimize lead scoring and lifecycle management processes.
• Develop dashboards and reports to track marketing performance and pipeline contribution.
• Maintain marketing automation processes and continuously identify opportunities for optimization.
• Support marketing and sales alignment through effective CRM and marketing operations processes.

Sales Enablement & Lead Generation

• Use ZoomInfo or similar sales intelligence platforms to identify target accounts and contacts.
• Build and maintain targeted prospect and account lists.
• Support sales teams with qualified leads and relevant marketing data.
• Collaborate with sales teams on lead handoff, qualification criteria, messaging, and pipeline objectives.
• Develop and maintain sales enablement materials, presentations, one-pagers, and other marketing collateral.
• Provide relevant market, competitive, and customer insights to support sales activities.

Events & Field Marketing

• Plan and coordinate participation in trade shows, conferences, webinars, and other industry events.
• Manage event planning, logistics, promotional materials, and marketing communications.
• Coordinate with sales teams for event participation and lead generation.
• Manage post-event lead capture, follow-up, and reporting.
• Measure event performance and identify opportunities for improving event ROI.

Marketing Technology & AI

• Stay current with emerging marketing technologies, automation platforms, and AI-powered tools.
• Research and evaluate new technologies that can improve marketing effectiveness and productivity.
• Introduce relevant AI and automation tools into campaign management, content creation, data analysis, and reporting.
• Promote a test-and-learn approach to marketing technology adoption.
• Identify opportunities to automate repetitive marketing processes and improve operational efficiency.

Required Skills

• 4 to 10 years of experience in digital marketing, preferably in a B2B environment.
• Hands-on experience with HubSpot or a similar marketing automation/CRM platform.
• Experience with ZoomInfo or similar sales intelligence and data enrichment platforms.
• Strong understanding of digital marketing channels including email, social media, SEO/SEM, paid marketing, and content marketing.
• Experience with website content management and CMS platforms.
• Experience in lead generation, demand generation, and sales enablement.
• Strong understanding of marketing analytics, campaign reporting, and performance measurement.
• Experience managing or supporting marketing budgets and tracking campaign ROI.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaborate effectively with sales, design, development, and other business teams.
• Strong interest in emerging marketing technologies and AI tools.