Urgent Hiring For Diagnostics Sector

Key responsibilities

A. Business strategy and revenue growth

• Develop the annual and long-term sales and marketing strategy aligned with company objectives.
• Take ownership of overall revenue, growth, market share, and commercial profitability.
• Establish annual budgets, quarterly business plans, and monthly revenue targets.
• Identify opportunities to expand diagnostic services across new cities, states, customer segments, and business channels.
• Develop growth strategies for B2B, B2C, B2D (doctor-led business), B2I (institutional business), corporate wellness, and hospital partnerships, as relevant to the business model.
• Review business performance and implement corrective measures wherever targets are missed.

B. Sales leadership and distribution/channel development

• Lead the national, regional, and zonal sales teams, including ZSMs, Regional Sales Managers, ASMs, and Business Development Managers.
• Set targets and establish clear accountability across all sales levels.
• Build a performance-driven sales organization through recruitment, training, coaching, and succession planning.
• Develop strategic relationships with major hospital chains, corporate clients, healthcare networks, diagnostic partners, and institutional accounts.
• Oversee key account negotiations, commercial agreements, pricing decisions, and strategic partnerships.
• Develop new revenue channels, franchise networks, collection centres, and laboratory partnerships where applicable.

C. Marketing strategy and brand development

• Formulate and execute the company's annual marketing plan and brand-positioning strategy.
• Develop marketing campaigns for diagnostic tests, preventive health packages, specialized testing, and new service launches.
• Lead digital marketing, lead generation, customer acquisition, and campaign-performance reviews.
• Plan doctor engagement programs, scientific meetings, healthcare conferences, CME activities, and corporate health initiatives, in accordance with applicable rules.
• Analyze market trends, customer needs, competitor pricing, service offerings, and market share.
• Work with marketing and medical teams to communicate the clinical utility and service capabilities of diagnostic offerings accurately.

D. Financial management and profitability

• Own or oversee the sales and marketing budget and commercial P&L, according to the authority delegated by management.
• Monitor revenue, gross margin, contribution, customer acquisition costs, and profitability by business channel.
• Optimize discounting, pricing, customer contracts, and promotional spending.
• Improve collection efficiency, reduce overdue receivables, and manage commercial credit exposure.
• Review the return on investment of marketing campaigns, new territories, and business development initiatives.
• Present monthly, quarterly, and annual business performance reports to the CEO or Managing Director.

E. Operational coordination and customer experience

• Work closely with laboratory operations, radiology, logistics, customer service, finance, HR, and quality teams.
• Ensure that business expansion is supported by adequate diagnostic capacity, sample logistics, service coverage, and turnaround times.
• Establish processes to monitor customer satisfaction, service complaints, retention, and account profitability.
• Coordinate with technical and medical teams on new tests, service improvements, and customer requirements.
• Ensure that marketing claims and customer-facing information are accurate and that commercial activities comply with applicable healthcare and advertising requirements.

F. Business planning and management reporting

• Review national, regional, and zonal performance through structured monthly business reviews.
• Prepare revenue forecasts, annual operating plans, and strategic growth proposals.
• Establish dashboards for sales performance, channel contribution, customer retention, and profitability.
• Evaluate the performance of ZSMs and other senior sales leaders.
• Present market intelligence, growth opportunities, business risks, and action plans to senior management.

G. Sales and revenue generation

• Achieve monthly, quarterly, and annual revenue targets for the assigned zone.
• Develop and implement zonal sales plans to increase diagnostic test volumes and revenue.
• Expand business from hospitals, clinics, nursing homes, corporate clients, and independent healthcare providers.
• Identify new markets, territories, and business opportunities for pathology, radiology, and other diagnostic services.
• Monitor revenue, test volumes, average revenue per patient, customer acquisition, and business growth.

H. Doctor and institutional relationship management

• Build strong professional relationships with doctors, consultants, hospitals, and referral networks.
• Develop and manage key accounts, including multispecialty hospitals and large clinics.
• Ensure regular customer visits and follow-up by the sales team.
• Resolve customer complaints, service concerns, and commercial issues in coordination with operations.
• Maintain ethical, compliant engagement practices with healthcare professionals.

I. Team management

• Lead and supervise Area Sales Managers (ASMs), Territory Sales Managers (TSMs), Business Development Managers, and field sales executives.
• Set individual targets, review performance, and conduct regular sales meetings.
• Train team members in product knowledge, customer acquisition, negotiation, and account management.
• Monitor field productivity, customer coverage, conversion rates, and target achievement.
• Recruit, coach, and retain high-performing sales professionals.

J. Marketing and business development

• Execute zonal marketing campaigns, doctor engagement programs, CME activities, and customer awareness initiatives.
• Coordinate with the marketing team on promotional materials, campaigns, and new test launches.
• Develop referral-network expansion plans and corporate healthcare tie-ups.
• Conduct competitor analysis covering pricing, service offerings, turnaround time (TAT), and market share.
• Identify opportunities for new collection centres, laboratory partnerships, and diagnostic service expansion.

K. Reporting and coordination

• Prepare weekly and monthly sales reports and revenue forecasts.
• Track sales pipeline, target versus achievement, collections, outstanding payments, and customer profitability.
• Coordinate with laboratory operations, logistics, customer service, finance, and quality teams.
• Ensure effective implementation of company pricing, credit, and commercial policies.
• Present zonal performance and action plans to senior management.

Can Contact : [email removed]