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    Job · 18417361

    TYA business solutions logo

    Urgent Hiring Email Marketing Specialist(B2B SaaS/ERP)Immediate Joiner

    TYA business solutions · Bengaluru · onsite · Posted 33d ago

    ₹3.0L - ₹5.0L PA2–5 yrsfulltimeSourced fromNaukri

    About a minute. You'll make an account on the way through.

    About this role

    About the Role


    We are looking for a results-driven Email Marketing Specialist who can create, execute, and optimize email campaigns that generate qualified leads and convert prospects into sales opportunities.


    The ideal candidate should understand B2B marketing, audience segmentation, campaign automation, and lead nurturing. This role is focused on reaching the right audience with the right message at the right time and driving measurable business outcomes.


    Key Responsibilities


    * Design and execute email marketing campaigns targeting CFOs, Finance Heads, Procurement Heads, IT Leaders, and decision-makers.

    * Build and manage prospect databases and audience segmentation.

    * Create compelling email sequences, drip campaigns, and lead nurturing workflows.

    * Improve email open rates, click-through rates, and conversion rates.

    * Conduct A/B testing on subject lines, messaging, CTAs, and campaign strategies.

    * Track campaign performance and provide actionable insights.

    * Work closely with Sales and Marketing teams to convert leads into demos and business opportunities.

    * Ensure email deliverability and compliance with email marketing best practices.

    * Manage email marketing tools such as HubSpot, Mailchimp, Zoho Campaigns, Apollo, Instantly, or similar platforms.


    Required Skills


    * Proven experience in B2B email marketing and lead generation.

    * Strong copywriting and persuasive communication skills.

    * Hands-on experience with email automation and CRM platforms.

    * Knowledge of lead scoring, audience segmentation, and nurturing strategies.

    * Ability to analyze campaign metrics and optimize performance.

    * Experience in SaaS, ERP, FinTech, or Technology products is highly preferred.


    Success Metrics


    * Qualified leads generated

    * Demo bookings

    * Email open and response rates

    * Pipeline contribution

    * Lead-to-opportunity conversion rate


    Why Join TYASuite?


    * Work with a fast-growing SaaS and AI-driven ERP company.

    * Opportunity to directly impact revenue growth.

    * Exposure to global B2B markets and enterprise customers.

    * High-growth career path with performance-based incentives.


    Interested candidates can share their profile and achievements along with campaign results they have delivered to [email removed]

    Sourced from naukri

    Skills

    Email MarketingAb TestingSaas MarketingMailchimpMarketing AutomationLead Nurturingaudience segmentationEmail Campaign ManagementB2B Lead Generationhubspot

    About TYA Business Solutions

    TYA business solutions logo

    TYA business solutions

    Accounting & Auditing

    11-50

    employees

    2013

    13 years old

    Bangalore / Bengaluru, Karnataka

    India

    ₹4.1L PA avg

    Avg at TYA Business Solutions

    ₹3L – ₹5L PA

    This role

    About

    TYA Business Solutions offers advanced accounting and compliance services, leveraging technology and expertise to enhance financial operations for diverse clients in India.

    Industries

    AccountingAdviceBookkeeping and PayrollTax Preparation

    Employee ratings

    10 reviews

    3.0/ 5

    Culture

    3.3

    Career growth

    2.7

    Work-life

    3.0

    Employees rate it well for

    Skill Development37Job Security36

    Find them on

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