Upwork Lead Generation

Company Description Innovative Momentum Private Limited is a dynamic digital marketing company specializing in SEO, PPC, social media, and other performance-driven online marketing services. The team focuses on customer-centric, tailored strategies that address the unique needs of each business. By leveraging cutting-edge tools and staying ahead of digital trends, the company helps clients achieve measurable online growth. Innovative Momentum Private Limited is committed to being a dedicated partner in reaching and surpassing clients online goals. The company continues to expand its impact by helping businesses soar to new heights in the digital world.
Role Description The Upwork Lead Generation role is a full-time remote position focused on identifying and qualifying potential clients through the Upwork platform and similar online marketplaces. Day-to-day responsibilities include searching for relevant projects, analyzing client requirements, and creating targeted proposals to generate quality leads. The role involves conducting market research to identify high-potential niches, maintaining organized lead tracking, and following up with prospects to move them through the sales pipeline. This position also requires close collaboration with the sales and marketing teams to share insights, refine outreach strategies, and support overall business growth.
Qualifications

• Candidates should possess skills in New Leads and Lead Generation, with demonstrated ability to identify, qualify, and nurture opportunities on platforms such as Upwork.
• Candidates should possess skills in Market Research, including analyzing industry trends, competitor activity, and client needs to target the right prospects.
• Candidates should possess strong Communication skills, including clear written and verbal communication for crafting proposals and interacting with potential clients.
• Candidates should possess skills in Sales, with the ability to manage a basic sales pipeline, handle objections, and support conversion of leads into paying clients.
• Proficiency with online freelancing platforms (e.g., Upwork) and CRM or lead tracking tools is highly beneficial.
• Strong attention to detail, time management, and the ability to work independently in a remote, results-oriented environment.
• Prior experience in digital marketing, business development, or account management is an advantage.