Unit Manager - Digital Platforms and Consumer AI/Senior Unit Manager

Job Purpose
To own KPI tracking, measurement readiness, defect follow-up and stakeholder coordination for assigned Bajaj App and Website modules. The role strengthens the POD operating model by translating module objectives into measurable dashboards, validating tracking requirements for Build initiatives and running a disciplined production monitoring cadence for customer experience, digital funnel and platform stability metrics.

Duties and Responsibilities
PRINCIPAL ACCOUNTABILITIES
Minimum Required Accountabilities for this Role

Own KPI tracker and dashboard governance for assigned module across App and Website.

Partner with Product Manager and Technology teams to validate event requirements, tracking plans, dashboard readiness and release acceptance criteria.

Monitor funnel performance, CTR, conversion, task success, feature adoption, bounce rate, frustration score, crash-free sessions and performance metrics.

Coordinate defect closure, KPI breakage investigation and production issue follow-up with Engineering, QA, Martech and TechOps.

Prepare weekly module performance summaries with insights, risks, dependency status and action owners.
Additional Accountabilities Pertaining to the Role

Identify recurring gaps in instrumentation, dashboards, releases or monitoring and recommend process improvements.

Support sprint planning by highlighting KPI dependencies, reporting readiness and ageing blockers.

Contribute to customer-experience improvement ideas using behavioral analytics and platform performance data.
KRA WEIGHTAGE
KRA Area Weightage Primary Measures Outcome Expectation
KPI Tracking Business Insights 25% CTR, conversion rate, feature adoption, funnel completion, reporting accuracy Maintain clear KPI visibility and identify drivers of performance movement.
Production Run Defect Governance 20% Incident count, MTTR support, defect closure, defect leakage, API latency Improve defect closure discipline and reduce repeat KPI breakages.
Build Readiness Sprint Support 15% Requirement readiness, user story acceptance criteria, release success rate Ensure all KPI requirements are testable and release-ready.
Customer Experience Analytics 15% Bounce rate, frustration score, rage clicks, task success, customer effort score Surface journey friction and support CX improvement actions.
Stakeholder POD Governance 15% Dependency closure, escalation TAT, decision documentation Maintain cadence, action logs and accountable stakeholder follow-up.
Compliance Control 10% UAT evidence, SOP adherence, audit observations Ensure measurement and release documentation are audit-ready.

Key Decisions / Dimensions

Approve module-level KPI readiness checklist for Product review.

Recommend escalation of ageing defects, repeated KPI breakages and customer-impacting performance deviations.

Prioritize reporting fixes and analysis requests based on business impact and journey criticality.|

Direct financial ownership: Supports module targets by ensuring KPI visibility, funnel tracking and performance issue escalation.

Major Challenges

Balancing sprint delivery support with daily run monitoring requires disciplined prioritization.

KPI ownership depends on accurate instrumentation across multiple channels and tools.

Stakeholder alignment is critical because defects and latency issues may sit across Product, Martech, IT and Engineering teams.

Required Qualifications and Experience
SKILLS AND KNOWLEDGE
Educational Qualifications

Engineer as base qualification: BE/B.Tech in Computer Science, IT, Electronics or related discipline preferred.

Coding exposure is required; working knowledge of SQL, Python, JavaScript tagging concepts or shell scripting is preferred.

Certification or hands-on training in digital analytics, observability, product analytics, cloud monitoring or agile delivery is an added advantage.
Work Experience

Experience Range: 3-6 years

Experience in digital analytics, product operations, TechOps, app/web performance monitoring, UAT governance or business reporting.

Hands-on exposure to GA4, Firebase, CleverTap, Power BI, New Relic, Datadog, JIRA or Azure DevOps.

Ability to convert data into actionable insights and coordinate closure across Product, Tech, Design and Martech teams.
Tools / Platforms

Azure DevOps, JIRA, GA4, CleverTap, Contentsquare, New Relic, Firebase, Power BI, Datadog, Figma, Zeplin, Adobe, DAM, CMS, KPI Portal, Medallia, Mixpanel, Postman and Splunk, with depth aligned to grade.
Assumptions Used

Experience range, reporting line and team size are aligned to the level framework and may be finalized by HR during role calibration.