Unit Head

Role Purpose

Drive Ad Sales revenue growth for the Unit through strategic sales execution, market expansion, client relationship management, and innovative revenue initiatives while ensuring profitability and market leadership.

Key Responsibilities

1. Drive and achieve Unit revenue targets while enabling the team to consistently deliver business goals.

2. Increase market share through competitive market tracking, strategic planning, and focused business development initiatives.

3. Develop innovative and client-centric advertising solutions to maximize brand outreach and ROI for clients.

4. Identify and develop new revenue opportunities across categories, untapped markets, and emerging client segments.

5. Build and maintain strong long-term relationships with clients, agencies, and key stakeholders for sustainable business growth.

6. Analyze sales performance, market data, and business trends to identify gaps and implement corrective action plans.

7. Conceptualize and execute special initiatives, festive properties, big day” opportunities, supplements, and innovative features to drive incremental revenue.

8. Lead, mentor, and motivate the sales and marketing team to achieve and exceed targets while ensuring high performance and accountability.

9. Own the Unit P&L and drive growth through effective space selling, strategic planning, and operational excellence.

10. Establish and implement effective sales strategies, pricing approaches, and market penetration plans.

11. Ensure strong coordination with internal stakeholders including Circulation, Production, Finance, HR, and Editorial teams to achieve revenue objectives.

12. Drive business development through client mapping, negotiations, servicing, relationship management, and closure of key deals.

13. Maintain strong market visibility through regular client meetings, agency interactions, and upcountry market visits.

14. Ensure achievement of collection targets and adherence to organizational policies, systems, and processes.

15. Continuously experiment with new revenue ideas, scale successful initiatives, and contribute to overall business growth.

Key Skills

• Strong sales, negotiation, and presentation skills
• Excellent business acumen and analytical ability
• Result-oriented with high ownership and accountability
• Strong client relationship and stakeholder management skills
• Team building, mentoring, and leadership capability
• Strategic thinking with innovative problem-solving approach
• Process-driven and operationally disciplined
• High energy, proactive, and market-focused attitude