UI/UX Designer

We are seeking a thoughtful, metrics-driven UX Designer to join our Innovation team, supporting both consumer-facing e-commerce experiences and internal AI-powered platforms across the e.l.f. Cosmetics brand family.

This India-based role reports to the Senior UX Manager and works closely with the VP of Innovation to shape intuitive, high-impact design solutions that span mobile web, desktop, native app, and internal systems.

Responsibilities

• Experience Design: Design experiences across e-commerce and internal tools, balancing aesthetics, usability, and business needs
• Execution: Translate product briefs into user flows, wireframes, prototypes, and high-fidelity visuals
• Metrics-Driven: Align design execution to key KPIs such as revenue lift, completion rate, and AI edit rate (for internal tools)
• Collaboration: Collaborate cross-functionally with product, engineering, and data stakeholders to identify opportunities and clarify problem statements
• Design Systems: Own and evolve our Figma-based multi-brand design system to ensure consistency across platforms
• User Research: Lead and participate in rapid research sprints, usability testing, and customer validation initiatives
• Data Synthesis: Synthesize behavioral and quantitative data (GA4, ContentSquare, FullStory) into actionable insights
• Internal Tools: Work with internal teams to improve adoption and usability of AI-powered content and social response tools
• Dev Partnership: Partner with engineering on structured handoff using tools like Storybook and design token workflows
• Strategic Thinking: Champion the role of design in value creation, advocating for user needs in strategic discussions

Requirements

• 3-5 years of experience in UX design, with a strong portfolio spanning e-commerce and/or internal tooling
• Demonstrated ability to link UX work to performance outcomes both qualitative and quantitative
• Strong Figma skills, with hands-on experience building and maintaining design systems
• Fluent in cross-platform design (web, mobile, app) and responsive design principles
• Proficiency in interpreting analytics (GA4, ContentSquare) and driving insights from data
• Experience working with or designing for AI-powered tools is a strong plus
• Collaborative and proactive mindset comfortable challenging assumptions and engaging stakeholders as a thought partner
• Excellent written and verbal communication skills, with the ability to clearly articulate design