UAL/HR/HO/S&M/NB/02

Role & responsibilities

A. Sales Target Achievement

• Achieve or exceed assigned sales targets (in tonnage).
• Ensure consistent month-on-month sales growth.
• Track and analyse sales performance using SAP reports.
• Identify gaps and implement corrective actions to meet targets.

B. Customer Relationship Management

• Build and maintain strong relationships with key customers.
• Ensure high Customer Satisfaction Score (CSAT).
• Maintain 100% customer retention rate.
• Address customer concerns and ensure timely resolution.

C. Sales Strategy Implementation

• Execute company sales strategies effectively in the assigned territory.
• Ensure adherence to PJP (Permanent Journey Plan).
• Generate and convert new leads to improve conversion ratio.
• Conduct regular meetings with masons/carpenters and ensure quality engagement (minimum rating standards).

D. Distribution Channel Management

• Develop and maintain strong relationships with distributors and retailers.
• Monitor distributor performance (sales volume, order frequency).
• Identify and onboard new distribution partners.
• Strengthen market penetration and availability.

E. Debtors Collection

• Ensure timely collection of receivables.
• Monitor cash flow from collections and reduce outstanding dues.
• Improve recovery rate of overdue accounts.
• Track aging of accounts (030, 3160, 6190 days) and take corrective actions.

F. Reporting & Documentation

• Ensure accurate and timely submission of sales reports.
• Maintain zero errors/lapses in reporting.
• Update CRM systems regularly.
• Maintain proper documentation using SAP and internal tools.

G. Sales Promotional Activities

• Plan and execute sales promotion initiatives, including carpenter meets and similar engagement programs, to strengthen market reach and brand visibility.
• Prepare and submit advertisement budget proposals, ensuring prior approval through proper channels before execution.
• Continuously monitor competitor activities and market trends, align sales strategies accordingly, and submit periodic analytical reports to management.

Preferred candidate profile

To drive sales growth, strengthen customer relationships, optimize distribution channels, and ensure efficient collections while maintaining accurate reporting and documentation.

HQ - BAHARAMPUR

AREAS - MURSHIDABAD, NORTH NADIA, KALIACHAK, MATHURAPUR