CHENNAI · FULLTIME
UA Specialist
Highbrow Interactive
Chennai · onsite · Posted 13d ago
Sourced from
Undisclosed3–6 yrsfulltimeChennai
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Section · 01
About this role
You own paid user acquisition across four live games: campaigns, bids, budgets, targeting and the creative brief behind them. You would see results in our own product-intelligence system rather than waiting on someone to pull numbers for you, which makes the loop from a decision to its effect on installs, retention and revenue unusually short.
Responsibilities
- Campaign performance. Monitor CPI, ROAS, CTR and CVR across active networks daily, and adjust bids, budgets and targeting against real-time data.
- Spend discipline. Track spend against revenue daily to stay inside an LTV-positive range. The money is the studios own.
- Creative direction. Brief ad creatives with the art team based on what performance data is telling you, and manage the pipeline of what is launching and what is fatiguing.
- Store conversion. ASO across keyword rankings, A/B tests and competitor tracking, plus the store metrics that sit upstream of every campaign.
- Channel strategy. Evaluate new networks and channels, OEM and alternative store distribution, and run the channel PL.
Who you are
- You are comfortable owning spend. You can defend a budget decision with numbers and change it quickly when the numbers change.
- You read cohorts, not just installs. A cheap install that does not retain is not a win, and you can tell the difference early.
- You brief creative well. You can tell an artist what is not working in a way they can act on.
- You are self-serve on data. You would rather pull the cut yourself than wait for it.
Nice to have
- Mobile games UA specifically, rather than performance marketing generally.
- ASO experience across both stores.
- Any experience with LTV modelling or cohort-based ROI analysis.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
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Section · 02
Skills
loopRoomchannel strategycreative directionMonitoringOEMTechnical DirectormanagementBudgeting