U.S. B2B Growth & ABM Specialist

Responsibilities

• U.S. Market & ICP Strategy - Define and continuously refine AIS Technololabs Ideal Customer Profiles (ICPs) for the U.S. market segment. - Segment accounts based on company size, funding stage, tech stack, hiring velocity, business model, and active buying intent. - Identify key U.S. C-suite and VP-level decision-makers (CEOs, CTOs, CIOs, VP of Engineering, VP of Product, Digital Transformation Leaders).
• Account-Based Marketing (ABM) & Intent Workflows - Design and execute high-touch U.S. ABM campaigns using platforms like Apollo.io, LinkedIn Sales Navigator, and Clay. - Track account-level buying signals including funding rounds, executive turnover, active tech modernization initiatives, AI adoption, cloud migration, and tech stack shifts. - Develop tailored, account-specific strategies rather than executing generic blast campaigns.
• Focused Offer & Demand Generation - Turn core capabilities (AI/ML Development, Custom Software, MVP Engineering, App Modernization, Dedicated Engineering Teams, Automation) into high-converting commercial offers. - Identify specific vertical opportunities rather than marketing all IT services simultaneously.
• End-to-End Campaign Development - Own campaigns end-to-end: ICP Target Accounts Messaging Offer Content Landing Page Briefs Outreach Lead Nurture BDR Handoff Opportunity. - Build multi-touch messaging sequences across cold email, LinkedIn, and targeted digital assets. - Conduct continuous A/B testing on offers, copy, and distribution channels to maximize conversion.
• BDR Enablement & Operational Alignment - Supply BDRs with verified account lists, detailed buyer personas, trigger-event context, personalized copy angles, and follow-up playbooks. - Serve as the strategic force multiplier to double BDR productivity and outbound meeting conversion rates.
• Tech Stack & Automation Architecture - Manage and optimize GTM technologies: Apollo.io, LinkedIn Sales Navigator, HubSpot/Salesforce, Clay, Instantly/Smartlead, Make/Zapier, and AI enrichment platforms. - Build scalable workflows connecting data enrichment, lead scoring, BDR task assignments, and CRM pipeline tracking.
• Paid & Account-Based Acquisition - Support targeted paid campaigns (LinkedIn Ads, Google Search, Retargeting, ABM Display) focused strictly on acquiring qualified pipeline over vanity impressions.
• Sales Collateral & Thought Leadership - Translate complex technical solutions into crisp business outcome messaging for U.S. executives. - Oversee creation of one-pagers, ROI calculators, case study briefs, executive decks, and lead magnets.

Experience Requirements

• Required Experience - 3 to 6 years of proven experience in B2B Demand Generation, ABM, Growth Marketing, or GTM Strategy within IT Services, SaaS, Software Engineering, or Tech Consulting.
• Direct, hands-on experience targeting U.S. B2B mid-market and enterprise decision-makers.
• Proficiency with GTM tools: Apollo.io, LinkedIn Sales Navigator, and enterprise CRMs (Salesforce/HubSpot).
• Strong multi-channel B2B copywriting skills and clear understanding of U.S. business communications.
• Deep understanding of account enrichment, lead scoring, and automated workflow triggers.
• Proven analytical background with direct accountability to pipeline numbers.

Highly Preferred Skills

• Hands-on usage of Clay, Instantly, Smartlead, Make/Zapier, and AI-powered prospecting engines.
• Experience launching ABM ad campaigns and retargeting workflows.
• Prior background in product marketing or technical sales enablement.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.